- Aug 07 2020
Trump just signed an executive order to ban TikTok, Instagram Reels is here and looking to take the top spot, a meme describes how everyone is feeling about the rest of 2020, and pandemic-themed movies and TV shows are a thing now…
- Jul 31 2020
Student activists are organizing for change in their own classrooms.
Student activists are organizing for change in their own classrooms. We told you how young people are changing activism digitally, and now many are pushing for change within their schools. Youth-led campaigns like Diversify Our Narrative have been working to “introduce more diverse, anti-racist texts in America’s public school system.” Students, alumni, and teachers across the country have been petitioning for local governments and school boards to make changes to curriculum. Many of their proposals have called for reading materials with more writers of color, ethnic studies programs, and the expansion of existing history classes as well as the need to increase teacher diversity, initiatives to reduce the racial achievement gap, and more lenient disciplinary policies to address problematic behavior. (Vox)
- Jul 28 2020
Young consumers are increasingly turning to Instagram as their news source.
Young consumers are increasingly turning to Instagram as their news source. YPulse data shows that Gen Z is outpacing Millennials when it comes to using social media to get their news, and they’re fuelling the use of Instagram as a news source. According to a Reuters survey, over a quarter for 18-24-year-olds in the U.S. reported using Instagram to access news in the last week compared to 17% who still use newspapers. Nineteen percent turn to Snapchat for news, while only 6% turn to TikTok. Since the start of the pandemic and protests, Instagram has been increasingly becoming a place for young users to get news for information about demonstrations and related events, police actions, and stay-at-home orders. (The Guardian)
- Jul 24 2020
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform.
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform. While personal fundraisers have existed on Facebook for the last three years, the company is bringing a similar function to Instagram after raising millions of dollars for COVID and racial justice causes. To use it, Instagram users can edit their profile, click “Add Fundraiser,” and select “Raise Money.” From there, they’ll be able to choose everything from an image to a fundraiser category and can add any details about why they’re raising money for the chosen cause. As young consumers continue to change activism, our causes and charity survey found that 59% of 13-39-year-olds donated to a charitable organization in the past year. (Adweek, TechCrunch)
- Jul 24 2020
Young activists are planning protests from home and building a movement for causes they care about.
Young activists are planning protests from home and building a movement for causes they care about. Even in the middle of a pandemic, young activists are protesting in-person and digitally to raise awareness for social issues that matter for them. YPulse’s Views on America report found that 68% of 13-18-year-olds have participated in Black Lives Matters protests or awareness—and across major cities, young people are the ones leading and organizing those events. Teens and twentysomethings are founding groups creating meaningful change. Freedom March NYC, a “nonviolent-protest movement” focused on reforming the criminal justice system and mobilizing young people to vote in the upcoming election was created by three young women. Zero Hour, a climate change activism movement, was founded and run by a teen still in high school. (NYMag, NYTimes)
- Jul 23 2020
How much do Gen Z and Millennials actually know about the ad boycott shaking up marketing and social media—and do they care? We asked……
- Jul 22 2020
As young people continue to change activism, these brands are making supporting the causes that matter to them central to their mission…
- Jul 20 2020
VSCO is starting a #BlackJoyMatters photo initiative.
VSCO is starting a #BlackJoyMatters photo initiative. YPulse found that 51% of 16-34-year-olds think brands can support Black Lives Matter by amplifying Black leaders and creators—and the popular Gen Z photo app is the latest to step up. The platform launched a #BlackJoyMatters photo collection, which will feature the work and stories of Black photographers and artists who are centering Black people in “moments of joy and happiness.” The collection can be found by browsing the app’s “Discover” carousel and is expected to run through the summer. (Teen Vogue)
- Jul 17 2020
Old Navy’s latest campaign features young activists fighting for equality.
Old Navy’s latest campaign features young activists fighting for equality. To celebrate its commitment to equality and inclusivity, the apparel brand has launched “We are We,” a campaign that features five young activists. The spot will be narrated by Marley Dias, who founded #100BlackGirlBooks, and Ja’Mal Green, Sara Mora, Dawn Bozeman, and Sharene Wood are the other activists being featured. Along with the commercial, the brand will use its own social channels to amplify the voices of its “activist heroes.” YPulse found that 51% of 16-34-year-olds think brands can support Black Lives Matter by amplifying Black leaders and creators. (Campaign US, MediaPost)
- Jul 14 2020
The digital generations are naturally bringing activism online, changing what “showing up” means and debunking the idea that digital action can’t make a difference…