- Feb 19 2019
What brands are Millennial parents turning to? We looked to our youth brand tracker to find out some of their favorites… According to YPulse’s data, 39% of 25-36-year-olds are currently parents. They are parents to…
- Jan 08 2019
What can brands do to better appeal to the next generation of parents? We asked them… Millennials are parents to 50% of today’s children and more than 1 million Millennial women become new mothers each…
- Dec 26 2018
Sugary cereal ads work: Kids who see them on TV are more likely to ask their parents for the products than those who didn’t.
Sugary cereal ads work: Kids who see them on TV are more likely to ask their parents for the products than those who didn’t. The American Journal of Preventive Medicine surveyed three to five-year-olds’ parents to find out how much time kids spent viewing TV networks that frequently airs ads for ten sugary cereal brands, including Cinnamon Toast Crunch and Lucky Charms. Kids who saw the commercials one week prior were 34% more likely to eat the cereals, those who saw them at any time during the study were 23% more likely. (Reuters)
- Dec 17 2018
Media companies could be under-estimating Nickelodeon’s young fandom.
Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)
- Dec 07 2018
Debit card for teens Current is starting to look more like a regular checking account.
Debit card for teens Current is starting to look more like a regular checking account. The fintech solution launched with the idea to modernize teen spending while still keeping parents in control. Now, they’re adding capabilities to allow teen freelancers and entrepreneurs to add their extra cash to a Current checking account. Adding routing and account numbers allows teens to make occasional deposits and use their extra cash on online purchases. (TechCrunch)
- Dec 06 2018
Which state has the most Millennials living with their parents?
Which state has the most Millennials living with their parents? New Jersey, at a whopping 47%. According the U.S. Census Bureau, New Jersey has the most 18-34-year-olds living with mom and dad, followed by neighboring states, Connecticut (42%) and New York (41%). Many are pointing to the proximity and ease of commute to New York City as the reason these states lead the list, as more Millennials look to save money on rent early in their careers. (CBS)
- Nov 30 2018
Millennials aren’t so different than older generations when it comes to spending—they just have less money to do it with.
Millennials aren’t so different than older generations when it comes to spending—they just have less money to do it with. The Federal Reserve found that 21-37-year-olds are spending primarily on the same categories that their parents did at their age. But Millennials are spending less on food and housing and more on education. The study concludes that they’re “less well off than members of earlier generations when they were young, with lower earnings, fewer assets, and less wealth.” (Fortune, Uproxx)
- Nov 27 2018
Millennial parents are now wielding some serious holiday shopping power—but where are they choosing to buy gifts, and what are they looking for? This Thanksgiving holiday weekend shattered shopping records—and toys were a major part…
- Apr 16 2018
Time-poor Millennial parents are looking for convenient ways to streamline their lives. Here are the time-saving services they’re using more than their non-parent peers… Wanting everything where and when they want it is a well-known…