- Jul 27 2020
Millennials and Gen Z say childcare costs are affecting their decision to have children.
Millennials and Gen Z say childcare costs are affecting their decision to have children. According to a GenForward and Next100 survey, 87% of 18-36-year-olds say the cost of childcare is important in deciding whether or not they have children. Among Gen Z and Millennials who already have kids, 72% reported that the lack of affordable childcare has become a barrier to meeting their career goals. Overall, 81% of Gen Z and Millennials believe access to affordable, high quality childcare is an important issue that needs to be addressed. YPulse’s Millennial Parenting report found that 52% of 19-37-year-olds are currently not interested in being parents, but are open to or plan to be in the future. (CNBC)
- Jul 23 2020
Schools are promising that remote learning will be better this fall—but it will still present challenges for many families.
Schools are promising that remote learning will be better this fall—but it will still present challenges for many families. As schools across the country start unveiling their plans for the upcoming academic year, some are giving families the choice of going fully remote or opting for a “hybrid schedule” of sending students in part-time. Districts are promising to provide better online instruction and guidance as well as more support for parents. However, much of the efficiency and success of distant learning will depend on how much parents will be able to help their kids. Single parents who don’t have remote jobs are having a harder time balancing working and helping their child, while distant learning has proven to be harder for students whose first language isn’t English and those with special needs. Our Gen Z’s Education Interrupted report found that 71% of 13-18-year-olds say remote learning has been difficult. (WSJ)
- Jul 10 2020
The pandemic has forced millions of Gen Z and Millennial adults to move back home.
The pandemic has forced millions of Gen Z and Millennial adults to move back home. YPulse’s recent survey found that 20% of 19-37-year-olds have had to move in with family to save money because of COVID, and according to an analysis from the University of Maryland, the number of young adults under the age of 30-years-old living with their parents in the U.S. is nearly 3 million higher today than it would have been without the pandemic. The data shows that approximately 24.8 million adults are living at home—an increase of 2.9 million. The biggest increases were among 21-year-old men and 20-year-old women with a “marked increase” for Black young adults. Nearly 60% of young Black men reported living with parents or grandparents—the highest of any race and gender group. (NYMag, Bloomberg)
- Jun 03 2020
Millennial parents and their kids are facing a summer with traditional pastimes and childcare options in question—these are some of the creative ways that brands are helping… Quarantines have already stressed out and burnt out…
- May 28 2020
Millennial parents will be beneficial to the economy.
Millennial parents will be beneficial to the economy. COVID has already heavily impacted the future of Millennials and while many have delayed marriage and having children, they aren’t totally forgoing family life. Pre-pandemic, YPulse’s Millennial Parenting report found that 52% of 19-37-year-olds are open to or plan to be parents in the future. As more Millennials enter their “parenting prime,” economists predict a significant shift in spending from discretionary purchases to necessities—with 90% of spending going toward mortgage interest, vehicles, gasoline, furniture, toys, and children’s clothing. (Barrons)
- May 15 2020
Virtual princess parties have become a “lifeline” for quarantined families.
Virtual princess parties have become a “lifeline” for quarantined families. With most of Disney’s theme parks shut down and kids being forced to celebrate birthday parties at home, parents are scrambling to find ways to keep them entertained and still make those moments memorable. Party entertainment businesses like Princess & Me Parties, EverAfter, and FairyTaled have recently emerged as “a lifeline” for parents and children during quarantine. Prior to the pandemic, some of these companies usually served parties by bringing in “princesses” to sing and dance, do face painting, and physically interact with children. But when stay-at-home orders resulted in a slew of cancellations, the brands pivoted to digital and began hosting virtual parties on platforms like Zoom. (Refinery29)
- May 15 2020
Roller skates are selling out because of TikTok, Disney+ is dropping Hamilton way earlier than expected, Millennial parents are testing their child’s patience with a new challenge involving fruit snacks, and restaurant workers are getting…
- May 12 2020
COVID is impacting the mental health of Millennial moms.
COVID is impacting the mental health of Millennial moms. According to a survey from LeanIn.org and SurveyMonkey, women are taking on more home labor during the pandemic (logging up to 71 hours each week) and it’s affecting their health. Single mothers are averaging seven more hours on childcare weekly with 81% saying they spend more than three hours a day on housework, including grocery shopping, cooking, and cleaning. A Motherly survey found that 74% of 24-39-year-old moms in the U.S. feel like their mental health has worsened since the pandemic began, and 30% of full-time working moms say their primary cause of stress is child care. (CNBC, Fast Company)
- Apr 08 2020
Screen time for kids is getting families through quarantine.
Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)