- Aug 21 2019
How can brands keep their Millennial customers as they become first-time parents, and build affinity with the next generation at the same time? We looked into three promising retail strategies… Millennial parents are a powerful…
- Aug 05 2019
Pampers is getting real for Millennial parents.
Pampers is getting real for Millennial parents. In their latest ad campaign, they show the real struggles new parents face, rather than glamorizing the experience—a tactic we’ve seen used successfully by the likes of Kraft and The Honest Company. Love the Change includes one longer commercial and two shorter spots running online and on TV, full of relatable moments like a new mom Googling parenting advice. (Adweek)
- Jul 15 2019
Families are using Slack, Trello, and other office productivity tools at home.
Families are using Slack, Trello, and other office productivity tools at home.Though the tools were built with the workplace in mind, an exec at Asana explains that use cases range from organizing children’s chores to planning weddings and vacations. Modern families are strapped for time as the next generation juggles more extracurricular activities than ever, and in our Ain’t Nobody Got Time for That trend, 58% Millennial parents told us there’s never enough time in the day. (The Atlantic)
- Jun 26 2019
Screen time-savvy parents can turn kids’ tech time into a positive activity.
Screen time-savvy parents can turn kids’ tech time into a positive activity. They can play games or watch movies together to bond over digital activities, and then ask kids about what they’ve learned from the experience—making sure they’re actively, not passively engaging. Parents can also limit the dangers of what lies behind the screens by monitoring media time, so that they can skip ads and inappropriate auto-play content. And no matter how positive the experience can be, limiting screen time is still important. (NPR)
- May 15 2019
The new generation of parents is bringing their social media influences to raising families—and it’s creating a new wave of parenting trends… Millennials are the first generation to grow up with social media—and they’re the…
- Apr 22 2019
Millennials are the new parents on the block—and our recently released trend report dives into this new generation of parents, revealing how they’re reshaping parenthood and their consumer behavior… Millennials are causing a “baby bust”—that’s…
- Mar 29 2019
While many Millennials have continued to delay having children, the generation is having more babies than any other generation, and their unique approach is reshaping parenthood. They’re changing what families look like, how they function,…
- Feb 19 2019
What brands are Millennial parents turning to? We looked to our youth brand tracker to find out some of their favorites… According to YPulse’s data, 39% of 25-36-year-olds are currently parents. They are parents to…
- Jan 08 2019
What can brands do to better appeal to the next generation of parents? We asked them… Millennials are parents to 50% of today’s children and more than 1 million Millennial women become new mothers each…
- Dec 26 2018
Sugary cereal ads work: Kids who see them on TV are more likely to ask their parents for the products than those who didn’t.
Sugary cereal ads work: Kids who see them on TV are more likely to ask their parents for the products than those who didn’t. The American Journal of Preventive Medicine surveyed three to five-year-olds’ parents to find out how much time kids spent viewing TV networks that frequently airs ads for ten sugary cereal brands, including Cinnamon Toast Crunch and Lucky Charms. Kids who saw the commercials one week prior were 34% more likely to eat the cereals, those who saw them at any time during the study were 23% more likely. (Reuters)