- May 28 2020
Millennial parents will be beneficial to the economy.
Millennial parents will be beneficial to the economy. COVID has already heavily impacted the future of Millennials and while many have delayed marriage and having children, they aren’t totally forgoing family life. Pre-pandemic, YPulse’s Millennial Parenting report found that 52% of 19-37-year-olds are open to or plan to be parents in the future. As more Millennials enter their “parenting prime,” economists predict a significant shift in spending from discretionary purchases to necessities—with 90% of spending going toward mortgage interest, vehicles, gasoline, furniture, toys, and children’s clothing. (Barrons)
- May 15 2020
Virtual princess parties have become a “lifeline” for quarantined families.
Virtual princess parties have become a “lifeline” for quarantined families. With most of Disney’s theme parks shut down and kids being forced to celebrate birthday parties at home, parents are scrambling to find ways to keep them entertained and still make those moments memorable. Party entertainment businesses like Princess & Me Parties, EverAfter, and FairyTaled have recently emerged as “a lifeline” for parents and children during quarantine. Prior to the pandemic, some of these companies usually served parties by bringing in “princesses” to sing and dance, do face painting, and physically interact with children. But when stay-at-home orders resulted in a slew of cancellations, the brands pivoted to digital and began hosting virtual parties on platforms like Zoom. (Refinery29)
- May 15 2020
Roller skates are selling out because of TikTok, Disney+ is dropping Hamilton way earlier than expected, Millennial parents are testing their child’s patience with a new challenge involving fruit snacks, and restaurant workers are getting…
- May 12 2020
COVID is impacting the mental health of Millennial moms.
COVID is impacting the mental health of Millennial moms. According to a survey from LeanIn.org and SurveyMonkey, women are taking on more home labor during the pandemic (logging up to 71 hours each week) and it’s affecting their health. Single mothers are averaging seven more hours on childcare weekly with 81% saying they spend more than three hours a day on housework, including grocery shopping, cooking, and cleaning. A Motherly survey found that 74% of 24-39-year-old moms in the U.S. feel like their mental health has worsened since the pandemic began, and 30% of full-time working moms say their primary cause of stress is child care. (CNBC, Fast Company)
- Apr 08 2020
Screen time for kids is getting families through quarantine.
Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)
- Feb 14 2020
Millennial parents are bonding with their kids through screen time.
Millennial parents are bonding with their kids through screen time. According to a ViacomCBS study, 84% of parents are involved in their children’s screen time, and the majority say that watching TV together is family bonding time. The same study found 60% of children have control over what’s on TV when they’re watching it together. In YPulse’s New Parents on the Block survey, Millennial parents reported that the TV screen is the one their kids watch most weekly, and 74% of them say their kids watch more content on streaming services than cable. (Kidscreen)
- Feb 11 2020
Millennial parents didn’t expect kids to be so expensive—and it’s stressing them out.
Millennial parents didn’t expect kids to be so expensive—and it’s stressing them out. According to a Bank of America survey, 59% of 24-to-41-year-olds said they underestimated the cost of raising their children. Gen Z and Millennials tell YPulse supporting a family is a top financial worry, and we found that 69% of 13-to-36-year-olds think having children would negatively impact their finances. But compared to older generations, they’re still surprised at the costs—perhaps because raising a child under 18-years-old now requires more than $230,000, according to Merrill Lynch. (Business Insider)
- Jan 22 2020
New research says that kids’ smartphone usage isn’t making them more depressed.
New research says that kids’ smartphone usage isn’t making them more depressed. According to a study from The Journal of Child Psychology and Psychiatry, the link between social media use and depression and anxiety is “small and inconsistent.” Fears over the impacts of smartphone use on children have prompted protective legislation, and pressure on Big Tech to change the way they approach young consumers. While experts do believe that children who are on their phones too much can miss out on exercise and other activities, the study claims that the current “level of panic” over the issue are overblown. (NYTimes, Technology Review)
- Jan 10 2020
Childcare is scarce for single parents working in the restaurant industry—but nonprofits could change that.
Childcare is scarce for single parents working in the restaurant industry—but nonprofits could change that. According to a 2016 report from nonprofit workers’ rights organization Restaurant Opportunities Centers (ROC) United, nearly 3.5 million parents work in the restaurant industry. One million are single mothers—40% of whom live in poverty. The research found almost every parent feels that childcare-related issues interfere with shifts, promotions, or overtime work. Now new resources are trying to help: Tipping Point’s app Parent Care Exchange helps parents trade off childcare duties, while N.Y.C restaurateur Camilla Marcus is working with Vivvi Early Learning to offer employer-paid childcare for businesses in the city. (Eater)