- Jan 22 2020
New research says that kids’ smartphone usage isn’t making them more depressed.
New research says that kids’ smartphone usage isn’t making them more depressed. According to a study from The Journal of Child Psychology and Psychiatry, the link between social media use and depression and anxiety is “small and inconsistent.” Fears over the impacts of smartphone use on children have prompted protective legislation, and pressure on Big Tech to change the way they approach young consumers. While experts do believe that children who are on their phones too much can miss out on exercise and other activities, the study claims that the current “level of panic” over the issue are overblown. (NYTimes, Technology Review)
- Jan 10 2020
Childcare is scarce for single parents working in the restaurant industry—but nonprofits could change that.
Childcare is scarce for single parents working in the restaurant industry—but nonprofits could change that. According to a 2016 report from nonprofit workers’ rights organization Restaurant Opportunities Centers (ROC) United, nearly 3.5 million parents work in the restaurant industry. One million are single mothers—40% of whom live in poverty. The research found almost every parent feels that childcare-related issues interfere with shifts, promotions, or overtime work. Now new resources are trying to help: Tipping Point’s app Parent Care Exchange helps parents trade off childcare duties, while N.Y.C restaurateur Camilla Marcus is working with Vivvi Early Learning to offer employer-paid childcare for businesses in the city. (Eater)
- Oct 29 2019
They might be strapped for cash now, but Millennials could be the richest generation in American history when they inherit Baby Boomers’ wealth.
They might be strapped for cash now, but Millennials could be the richest generation in American history when they inherit Baby Boomers’ wealth. A study by Coldwell Banker Global Luxury reports that Millennials will hold five times as much wealth and inherit over $68 trillion from Baby Boomer parents by 2030, “one of the greatest wealth transfers in the modern times.” Currently, there are 618,000 Millennial millionaires, according to WealthEngine, but this number is set to increase as inheritance and trusts are passed down. (Forbes)
- Aug 21 2019
How can brands keep their Millennial customers as they become first-time parents, and build affinity with the next generation at the same time? We looked into three promising retail strategies… Millennial parents are a powerful…
- Aug 05 2019
Pampers is getting real for Millennial parents.
Pampers is getting real for Millennial parents. In their latest ad campaign, they show the real struggles new parents face, rather than glamorizing the experience—a tactic we’ve seen used successfully by the likes of Kraft and The Honest Company. Love the Change includes one longer commercial and two shorter spots running online and on TV, full of relatable moments like a new mom Googling parenting advice. (Adweek)
- Jul 15 2019
Families are using Slack, Trello, and other office productivity tools at home.
Families are using Slack, Trello, and other office productivity tools at home.Though the tools were built with the workplace in mind, an exec at Asana explains that use cases range from organizing children’s chores to planning weddings and vacations. Modern families are strapped for time as the next generation juggles more extracurricular activities than ever, and in our Ain’t Nobody Got Time for That trend, 58% Millennial parents told us there’s never enough time in the day. (The Atlantic)
- Jun 26 2019
Screen time-savvy parents can turn kids’ tech time into a positive activity.
Screen time-savvy parents can turn kids’ tech time into a positive activity. They can play games or watch movies together to bond over digital activities, and then ask kids about what they’ve learned from the experience—making sure they’re actively, not passively engaging. Parents can also limit the dangers of what lies behind the screens by monitoring media time, so that they can skip ads and inappropriate auto-play content. And no matter how positive the experience can be, limiting screen time is still important. (NPR)
- May 15 2019
The new generation of parents is bringing their social media influences to raising families—and it’s creating a new wave of parenting trends… Millennials are the first generation to grow up with social media—and they’re the…
- Apr 22 2019
Millennials are the new parents on the block—and our recently released trend report dives into this new generation of parents, revealing how they’re reshaping parenthood and their consumer behavior… Millennials are causing a “baby bust”—that’s…