- Oct 28 2019
Facebook is launching a dedicated news service tab, and major news corporations are already on board.
Facebook is launching a dedicated news service tab, and major news corporations are already on board. The New York Times, Fox News, and USA Today-owner Gannett Co. are among the wide range of publishers that have signed up for Facebook News, which will pay licensing fees to its media partners. The service could be a boon to media sources who have long been a part of users’ feeds, without being paid by the platform. YPulse research shows that social media is the top news source among Gen Z and Millennials, and Facebook is the number one social platform that Millennials use to obtain news. (WSJ)
- Oct 23 2019
Student newspapers are filling a reporting void as local papers disappear.
Student newspapers are filling a reporting void as local papers disappear. From Michigan to Arizona, more than 2,000 newspapers have closed or merged, leaving more than 1,300 communities without any local news coverage. Student journalists have stepped in, with young reporters covering everything from politics to the #MeToo movement. But one major issue they face is the temporary nature of these students’ jobs, as they move on after graduation. (NYT)
- Oct 18 2019
TikTok memes aren’t the only way that teens are rethinking the news: Gen Z is creating their own news outlets on social media.
TikTok memes aren’t the only way that teens are rethinking the news: Gen Z is creating their own news outlets on social media. Teen-run accounts like @dailydoseofwokeness share world events in an “easy, accessible” way, and often from a different perspective than mainstream outlets. Instagram stories engage followers with polls, and opinions are discussed in the comment sections. According to YPulse’s research, social media and YouTube are the top news sources for 13-18-year-olds. (Teen Vogue)
- Oct 07 2019
These accounts are remaking the gossip industry, building social media empires out of celebrity news—and earning millions and millions of Gen Z and Millennial followers…
- Sep 09 2019
Millennials spend less than 1% of their phone time using news apps.
Millennials spend less than 1% of their phone time using news apps.The Reuters Institute and Flamingo Group found that 18-35-year-olds in the U.K. and U.S. spend about six total hours on their phones each day but less than 1% of that time on news apps. For one thing, news apps aren’t intuitive enough for a generation that expects a “flawless, seamless, personalized online experience.” Plus, many are looking to social media for their news, with YPulse research showing it’s their top news source, far out-ranking news apps. (WP)
- Aug 22 2019
BuzzFeed’s new MoodFeed curates article suggestions based on your current mood.
BuzzFeed’s new MoodFeed curates article suggestions based on your current mood. The standalone page for the new feature shows a spinning wheel with six moods readers can choose from: bored, stressed, nostalgic, curious, hungry, and joyful. Each choice triggers a different selection of relevant articles to appear, but BuzzFeed isn’t stopping there. They plan “to expand the moods at different times of the year.” According to our Content Cure trend, 47% of 13-36-year-olds choose content to match their mood. (TechCrunch)
- Aug 05 2019
Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.”
Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.” The publication nixed nudity, then brought it back, and is now an ad-free glossy magazine with a focus on fluid sexuality and consent. A leadership team of four women and one openly gay male is subverting “the Playboy gaze” for the Genreless Generation. Females are shot by other females, activists grace the front cover, and their CMO sums up that, “the era of fuzzy dice and mud flaps is over.” (NYT)
- Jul 09 2019
Mad Magazine is “effectively shut[ting] down” after their attempted comeback last year.
Mad Magazine is “effectively shut[ting] down” after their attempted comeback last year. The long-running satirical publication will only be sold in comic book stores and via subscriptions. But even those magazines will be re-running old articles paired with new cover art, making the year-end magazine the only issue that will feature fresh content from now on. While print magazines have become an unexpected marketing tactic for brands, traditional publications are still waiting for young consumers to bring them back. (Rolling Stone)
- Jul 05 2019
Gen Z is getting their news on Instagram, especially their political updates.
Gen Z is getting their news on Instagram, especially their political updates. Fifty-nine percent of 13-21-year-olds told Business Insider that social media is where they brush up on current events, outranking TV to become their top news source. (YPulse actually found that Instagram is the top social platform they’re using to finding news.) Many said they’re using the platform to study up on politics in particular, turning to news-aggregating accounts like @the19thDC and social media-savvy politicians like Alexandria Ocasio-Cortez for their political coverage. (Business Insider)