- Oct 18 2019
TikTok memes aren’t the only way that teens are rethinking the news: Gen Z is creating their own news outlets on social media.
TikTok memes aren’t the only way that teens are rethinking the news: Gen Z is creating their own news outlets on social media. Teen-run accounts like @dailydoseofwokeness share world events in an “easy, accessible” way, and often from a different perspective than mainstream outlets. Instagram stories engage followers with polls, and opinions are discussed in the comment sections. According to YPulse’s research, social media and YouTube are the top news sources for 13-18-year-olds. (Teen Vogue)
- Oct 07 2019
These accounts are remaking the gossip industry, building social media empires out of celebrity news—and earning millions and millions of Gen Z and Millennial followers…
- Sep 09 2019
Millennials spend less than 1% of their phone time using news apps.
Millennials spend less than 1% of their phone time using news apps.The Reuters Institute and Flamingo Group found that 18-35-year-olds in the U.K. and U.S. spend about six total hours on their phones each day but less than 1% of that time on news apps. For one thing, news apps aren’t intuitive enough for a generation that expects a “flawless, seamless, personalized online experience.” Plus, many are looking to social media for their news, with YPulse research showing it’s their top news source, far out-ranking news apps. (WP)
- Aug 22 2019
BuzzFeed’s new MoodFeed curates article suggestions based on your current mood.
BuzzFeed’s new MoodFeed curates article suggestions based on your current mood. The standalone page for the new feature shows a spinning wheel with six moods readers can choose from: bored, stressed, nostalgic, curious, hungry, and joyful. Each choice triggers a different selection of relevant articles to appear, but BuzzFeed isn’t stopping there. They plan “to expand the moods at different times of the year.” According to our Content Cure trend, 47% of 13-36-year-olds choose content to match their mood. (TechCrunch)
- Aug 05 2019
Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.”
Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.” The publication nixed nudity, then brought it back, and is now an ad-free glossy magazine with a focus on fluid sexuality and consent. A leadership team of four women and one openly gay male is subverting “the Playboy gaze” for the Genreless Generation. Females are shot by other females, activists grace the front cover, and their CMO sums up that, “the era of fuzzy dice and mud flaps is over.” (NYT)
- Jul 09 2019
Mad Magazine is “effectively shut[ting] down” after their attempted comeback last year.
Mad Magazine is “effectively shut[ting] down” after their attempted comeback last year. The long-running satirical publication will only be sold in comic book stores and via subscriptions. But even those magazines will be re-running old articles paired with new cover art, making the year-end magazine the only issue that will feature fresh content from now on. While print magazines have become an unexpected marketing tactic for brands, traditional publications are still waiting for young consumers to bring them back. (Rolling Stone)
- Jul 05 2019
Gen Z is getting their news on Instagram, especially their political updates.
Gen Z is getting their news on Instagram, especially their political updates. Fifty-nine percent of 13-21-year-olds told Business Insider that social media is where they brush up on current events, outranking TV to become their top news source. (YPulse actually found that Instagram is the top social platform they’re using to finding news.) Many said they’re using the platform to study up on politics in particular, turning to news-aggregating accounts like @the19thDC and social media-savvy politicians like Alexandria Ocasio-Cortez for their political coverage. (Business Insider)
- Jun 26 2019
Phishing and fake news are hot topics in Google’s new internet literacy course for kids.
Phishing and fake news are hot topics in Google’s new internet literacy course for kids. Children will learn what phishing is, then practice sniffing out suspicious content and reacting accordingly. In addition, they’ll learn the difference between talking to a bot and a human, as well as how to identify credible news sources and the author’s motives. Finally, their new skills will be put to the test in the Reality River game, where only the right decisions grant passage across rapids. (TechCrunch)
- Dec 03 2018
What magazines are young consumers still reading? We asked 18-36-year-olds to tell us the titles they subscribe to… This year, we’ve continued to see print magazines adjust to the digital landscape, as more—like Seventeen and…