- Jan 15 2020
What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we…
- Dec 30 2019
Cassette tapes (remember them?) are apparently enjoying a revival, thanks to young consumers’ “nostalgia for something they’ve never had.”
Cassette tapes (remember them?) are apparently enjoying a revival, thanks to young consumers’ “nostalgia for something they’ve never had.” First, Millennials brought back vinyl with their desire for a tactile music experience. Now, cassettes are reportedly becoming more popular than they have been in years, with sales in the UK doubling in 2019. According to Official Charts Company, the best-selling cassette tape albums this year included Gen Z star Billie Eilish’s When We All Fall Asleep, Where Do We Go?. (i)
- Dec 06 2019
Apple is betting on Billie Eilish to bring young viewers their music content.
Apple is betting on Billie Eilish to bring young viewers their music content. Lizzo, Lil Nas X, and Billie Eilish (musicians young people tell YPulse represent their generation) all won big at the first Apple Music Awards, and the brand is banking on this next generation talent. Apple Music streamed Eilish’s concert for the awards live, with plans to do more streamed concerts in the future, and AppleTV+ will be distributing a documentary following the 17-year-old after the release of her first hit album. YPulse found that 56% of young consumers are interested in streaming concerts. (TechCrunch, Billboard)
- Nov 06 2019
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Oct 11 2019
Young “anxiety pop” artists are mashing up upbeat tempos with emotional, often dark, lyrics.
Young “anxiety pop” artists are mashing up upbeat tempos with emotional, often dark, lyrics. Rising singer-songwriters like Kim Petras are growing the genre, following the path of Grimes, Lil Peep, and Billie Eilish. Their “sad bangers” are tackling Gen Z-relevant anxieties like dependence on technology, young love, and mental health. One musicologist suggests that because of media saturation, pop music “can no longer be this purely escapist fantasy.” (Elle)
- Oct 08 2019
The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips.
The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips. While the app has been credited for landing new artists mainstream fame, musical memes on the platform are also making songs from many years ago popular again. Just one example: A video of a girl dancing (and crying) to Mariah Cary’s hit “Obsessed” earned 2.5 million likes, prompted a slew of copycats, and last week the song landed on the Billboard streaming charts—exactly a decade after its original release. (WSJ)
- Oct 08 2019
We asked Gen Z and Millennials to tell us the music artists that best represent their generations, and these 17 rose to the top…
- Oct 01 2019
Social media is now a major music discovery resource for young consumers, who are finding (and sharing) some of their favorite new artists and songs on the platforms they spend so much time on…