- Nov 06 2019
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Oct 11 2019
Young “anxiety pop” artists are mashing up upbeat tempos with emotional, often dark, lyrics.
Young “anxiety pop” artists are mashing up upbeat tempos with emotional, often dark, lyrics. Rising singer-songwriters like Kim Petras are growing the genre, following the path of Grimes, Lil Peep, and Billie Eilish. Their “sad bangers” are tackling Gen Z-relevant anxieties like dependence on technology, young love, and mental health. One musicologist suggests that because of media saturation, pop music “can no longer be this purely escapist fantasy.” (Elle)
- Oct 08 2019
The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips.
The TikTok effect is bringing old hits back to the charts, as young users rediscover tracks via viral clips. While the app has been credited for landing new artists mainstream fame, musical memes on the platform are also making songs from many years ago popular again. Just one example: A video of a girl dancing (and crying) to Mariah Cary’s hit “Obsessed” earned 2.5 million likes, prompted a slew of copycats, and last week the song landed on the Billboard streaming charts—exactly a decade after its original release. (WSJ)
- Oct 08 2019
We asked Gen Z and Millennials to tell us the music artists that best represent their generations, and these 17 rose to the top…
- Oct 01 2019
Social media is now a major music discovery resource for young consumers, who are finding (and sharing) some of their favorite new artists and songs on the platforms they spend so much time on…
- Sep 11 2019
Spotify listeners can now send their friends music and podcasts via Snapchat.
Spotify listeners can now send their friends music and podcasts via Snapchat. The music streaming platform is betting on social sharing to promote podcasts and win over young listeners, teaming up with WhatsApp, Twitter, Instagram Stories, Facebook Stories, Messenger, and now Snapchat. Spotify’s status as a Gen Z & Millennial go-to, they missed their estimated subscriber growth in the last quarter by half a million as they stare down serious competitors for young listeners’ ears, including Apple and Amazon. (TechCrunch)
- Sep 05 2019
Stunna Girl just struck a record deal, thanks to her viral TikTok track.
Stunna Girl just struck a record deal, thanks to her viral TikTok track. The short-form video app is influencing the music industry by turning little-known artists into stars, including Lil Nas X, Sueco the Child, and now Stunna Girl. Her song “Runway” became a favorite meme on the platform, in which users would time a sudden transformation to the dramatic chorus drop. There are more than three million videos under the hashtag #RunwayChallenge, while one YouTube video featuring the track accrued over 4.4 million views and the song climbed to the number eight spot on Spotify’s viral chart. (BuzzFeed News)
- Sep 05 2019
SiriusXM is slashing its prices for college students and nixing in-car listening, the piece of the subscription they don’t typically use.
SiriusXM is slashing its prices for college students and nixing in-car listening, the piece of the subscription they don’t typically use. The Student Premiere Package offers commercial free music and talk channels for $4—less than one third of their typical $12.99 asking price. Despite the steep discount, it’s not a money-losing proposition. Spotify, Apple Music, and Amazon Prime all already have discounted tiers for the coveted demo, betting that they’ll become income-earning, full price-paying customers once they graduate. (The Motley Fool)
- Aug 23 2019
SiriusXM is appealing to college students by undercutting competitors’ prices.
SiriusXM is appealing to college students by undercutting competitors’ prices.All attention may be on TV but the music world is in the midst of a streaming war of its own as music remains a top passion for Gen Z & Millennials and podcasts become more popular than ever. Now, Sirius XM is looking to unseat Spotify with a monthly student subscription that is 99 cents cheaper than their streaming rival, along with Apple Music, Amazon Music Unlimited, YouTube Music, and Pandora. (TechCrunch)