Fortnite is launching a virtual concert series that will serve as a “tour stop” for musicians.
Fortnite is launching a virtual concert series that will serve as a “tour stop” for mus...
Spotify unveiled an “AI-powered avatar” of The Weeknd to create a personalized listening experience for young fans. 
Spotify unveiled an “AI-powered avatar” of The Weeknd to create a personalized listenin...
The Weeknd is hosting a virtual concert on TikTok.
The Weeknd is hosting a virtual concert on TikTok. Since the start of the pandemic, mus...
Livestream concerts have been having a moment in quarantine, but will they sustain the industry in the future? 
Livestream concerts have been having a moment in quarantine, but will they sustain the ...
Music Marketing Was Already Transforming—COVID Pushed It Forward
From exclusive releases on social media to virtual concerts on gaming apps like Fornite...
Here’s What Gen Z & Millennials Think About Attending Large Events After Social Distancing Is Over
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can ...
Billie Eilish is Gen Z’s “outrageous” fashion role model—and brands have taken notice.
Billie Eilish is Gen Z’s “outrageous” fashion role model—and brands have taken notice. ...
Gen Z & Millennials’ 20 Favorite Things to Do For Fun Proves Their Homebody Status
What do Gen Z and Millennials like to do for fun in an average night? Well, their top 2...
3 Apps That Could Disrupt Music This Year
These 3 apps want to be the next big thing in music—and they’re coming for Gen Z and Mi...