- Sep 11 2019
Spotify listeners can now send their friends music and podcasts via Snapchat.
Spotify listeners can now send their friends music and podcasts via Snapchat. The music streaming platform is betting on social sharing to promote podcasts and win over young listeners, teaming up with WhatsApp, Twitter, Instagram Stories, Facebook Stories, Messenger, and now Snapchat. Spotify’s status as a Gen Z & Millennial go-to, they missed their estimated subscriber growth in the last quarter by half a million as they stare down serious competitors for young listeners’ ears, including Apple and Amazon. (TechCrunch)
- Sep 05 2019
Stunna Girl just struck a record deal, thanks to her viral TikTok track.
Stunna Girl just struck a record deal, thanks to her viral TikTok track. The short-form video app is influencing the music industry by turning little-known artists into stars, including Lil Nas X, Sueco the Child, and now Stunna Girl. Her song “Runway” became a favorite meme on the platform, in which users would time a sudden transformation to the dramatic chorus drop. There are more than three million videos under the hashtag #RunwayChallenge, while one YouTube video featuring the track accrued over 4.4 million views and the song climbed to the number eight spot on Spotify’s viral chart. (BuzzFeed News)
- Sep 05 2019
SiriusXM is slashing its prices for college students and nixing in-car listening, the piece of the subscription they don’t typically use.
SiriusXM is slashing its prices for college students and nixing in-car listening, the piece of the subscription they don’t typically use. The Student Premiere Package offers commercial free music and talk channels for $4—less than one third of their typical $12.99 asking price. Despite the steep discount, it’s not a money-losing proposition. Spotify, Apple Music, and Amazon Prime all already have discounted tiers for the coveted demo, betting that they’ll become income-earning, full price-paying customers once they graduate. (The Motley Fool)
- Aug 23 2019
SiriusXM is appealing to college students by undercutting competitors’ prices.
SiriusXM is appealing to college students by undercutting competitors’ prices.All attention may be on TV but the music world is in the midst of a streaming war of its own as music remains a top passion for Gen Z & Millennials and podcasts become more popular than ever. Now, Sirius XM is looking to unseat Spotify with a monthly student subscription that is 99 cents cheaper than their streaming rival, along with Apple Music, Amazon Music Unlimited, YouTube Music, and Pandora. (TechCrunch)
- Aug 20 2019
A teen’s made-in-two-hours track shot to the top of Spotify’s viral chart this week after becoming a meme and TikTok challenge.
A teen’s made-in-two-hours track shot to the top of Spotify’s viral chart this week after becoming a meme and TikTok challenge. Eighteen-year-old Ryan Murphy made “Omae Wa Mou” as a “Lil Boom x anime” type beat, intending to sell it to another rapper to lay his lyrics over, but the feel-good instrumental with Japanese lyrics soon became a favorite background track for memes and a choregraphed TikTok dance challenge. It also sold to Lil Boom for $25, but the original instrumental is what’s seeing the most success—despite being taking down briefly for copyright infringement. (Rolling Stone)
- Aug 07 2019
Popular video games and their soundtracks are causing a revival of vinyl records.
Popular video games and their soundtracks are causing a revival of vinyl records.They may have access to the latest games with the best graphics, but video game fans like the option to lean into nostalgia just like the rest of their generation by showing appreciation for retro games and apparently, classic vinyl technology. Dozens of labels are now specializing in video game soundtracks on vinyl, and since 2010, more than 100 video game soundtracks have been released—some of which have charted on the Billboard 200. (Forbes)
- Aug 06 2019
Gen Z superstar Billie Eilish is the first album chart-topping music artist born this Millennium.
Gen Z superstar Billie Eilish is the first album chart-topping music artist born this Millennium.Born in 2001, the seventeen-year-old known for hits like “Bad Guy” is surprisingly wholesome: she takes her family on tour, plays Ultimate Frisbee for fun, and doesn’t do drugs, drink, or even cuss in her songs. And the digital era-born star eschews industry norms. Not only did she record her album in her brother’s bedroom without the assistance of studio vets, her Dad recalls her response to receiving her gold record as, “What am I gonna do with a f**king plaque?” (Rolling Stone)
- Jul 29 2019
Monstercat is reimagining music streaming for gamers.
Monstercat is reimagining music streaming for gamers. The record label doubles as a platform for discovering music that allows gaming influencers to stream tunes behind their content on YouTube, Twitch, and Mixer. They’re changing music’s future by giving artists exposure among creators’ young fans while skirting the copyright rules that plague many platforms. Monstercat has launched several artists into the mainstream with this new model, including Fortnite favorite, DJ Marshmello. (The Verge)
- Jul 26 2019
Song of the summer “Old Town Road” is defying genre once again with a K-pop remix from BTS.
Song of the summer “Old Town Road” is defying genre once again with a K-pop remix from BTS. The collab is called “Seoul Town Road” and the global plays-on-words don’t stop there. BTS’s RM sings about his “Ho-Mi,” both meaning his friend in American slang, and a gardening tool in Korean. So far, the original version of the song is shattering Billboard records after causing controversy for not being considered “country” enough. Will this K-pop/country/rap remake keep it at the top? (Variety)
- Jul 18 2019
Disney’s Millennial Brandom can now find their favorite songs on Spotify.
Disney’s Millennial Brandom can now find their favorite songs on Spotify. A designated Disney hub within the music streaming service now hosts soundtracks from animated classics like Mulan and The Lion King, their slate of live-action remakes, and Marvel and Star Wars films. The hits have been curated into easy-to-browse playlists, and the Disney section will continue to be updated as more films hit the box office. (Engadget)