Mobile & Apps
- Aug 27 2019
What does mobile shopping look like for young consumers? These three charts break down how often they’re making purchases on their phones and what apps they’re using…
- Aug 19 2019
The IRL app wants to be “the antidote” to young people’s social isolation.
The IRL app wants to be “the antidote” to young people’s social isolation.The app encourages offline hangouts via a chat-fueled, recommendation-filled calendar that encourages users to find and plan events. Gen Z & Millennials are increasingly interested in digital detoxing, and IRL is stepping in to go beyond initiatives from the companies that caused tech addictions in the first place (Apple, Facebook, etc.). Their CEO explains, “we can also build a big business where the revenue model isn’t based on how much time users spend on the app but how much value we can provide for the user in their life.” (Forbes)
- Aug 19 2019
How are Gen Z and Millennials using their phones? Not the exact same ways. Here’s what Gen Z is doing more than Millennials on their mobile devices each day…
- Aug 14 2019
Young consumers are spending big mobile money—here are the top 16 things they’ve purchased in an app…
- Aug 05 2019
Gen Z didn’t cut the cord—they never connected it in the first place. The generation that never knew cable is watching plenty of video content, but they’re doing it differently. Find out how… Gen Z…
- Jul 19 2019
A parenting app that tracks teens is being called out across social media by the very teens it monitors.
A parenting app that tracks teens is being called out across social media by the very teens it monitors. Gen Z kids are uploading short videos to TikTok where they either complain about #Life360, or dole out advice for avoiding the app’s gaze. The “totalitarian nightmare” can give parents a heads-up when their children step foot outside of an established perimeter, speed in their car, and more. In addition to worries about helicopter parenting, some are raising privacy concerns and wondering how advertisers tap the app’s info. (BoingBoing)
- Jul 15 2019
Netflix is putting an augmented reality twist on traditional print ads.
Netflix is putting an augmented reality twist on traditional print ads.In the latest futuristic marketing campaign to promote Stranger Things, Google and Netflix teamed up to run a series of print ads for the show’s fictional Starcourt Mall in the New York Times. When users view the retro ads through their phones and apply the Google Lens, they’re shown snippets from scenes that took place in the mall, creating an immersive marketing experience that goes beyond the page. (AListDaily)
- Jul 08 2019
Once the hottest app around, HQ Trivia just had to lay off 20% of their employees.
Once the hottest app around, HQ Trivia just had to lay off 20% of their employees. Downloads of the app that inspired a whole new media trend are down 92% compared to last June, according to Sensor Tower. Offshoot games and an upcoming subscription service haven’t been enough to cope with the aftershocks of mismanagement. Plus, they’ve had no luck finding a new host as beloved as their original “Quiz Daddy,” Scott Rogowsky. (TechCrunch)