Mobile & Apps
- Jan 14 2020
80% of Gen Z & Millennials on social media follow a celebrity—but now these apps could change how they interact with the famous people they’ve come to see as friends…
- Jan 03 2020
Mobile games sparked 60% of global game revenue in 2019.
Mobile games sparked 60% of global game revenue in 2019. A GoldenCasinoNews.com study shows that mobile gaming generated $49 billion in revenue and a profit of $16.9 billion. The number of mobile gamers was 1.36 billion worldwide, with 36% of them between 25-to-36-years-old—a percentage expected to rise to 22.5% by 2024. YPulse’s State of Gaming research found that 63% of 13-to-37-year-olds play mobile games weekly or more. (Mobile Marketer)
- Dec 30 2019
Funko Pop dolls are getting their own mobile game.
Funko Pop dolls are getting their own mobile game. App developer N3twork just acquired the rights to develop “Funko Pop! Blitz,” a mobile puzzle game that will feature Funko versions of popular characters from Universal films like E.T., Back to the Future, and Shrek. Millennials are already one of Funko’s biggest buyers, and YPulse research shows 34% of 13-to-37-year-olds play mobile games daily, so the toy brand’s move into the gaming world is a smart one. (Mobile Marketer)
- Nov 21 2019
It’s harder than ever for apps to earn young users—here are three who could break through the noise and win over Gen Z and Millennials… Gen Z and Millennials report looking at their phones an…
- Nov 12 2019
As secondhand marketplaces like Thredup and Depop win over Gen Z and Millennial shoppers, big brands are finding ways to tap into the trend…
- Oct 28 2019
As TikTok’s popularity soars, brands want its ad services to grow too.
As TikTok’s popularity soars, brands want its ad services to grow too. Big-name advertisers such as Ralph Lauren, Chipotle, Eos, Too Faced and Elf have already experimented with marketing on the platform, and campaigns are going viral with young consumers thanks to “the ability to run campaigns with sound as it is native to the way users watch content on the app.” But apprehensive advertisers say that TikTok will need to scale up to fix problems like a buggy self-serve platform, few metrics, and unpredictable sustainability. (Digiday)
- Oct 28 2019
Young consumers are fueling the podcast economy. These stats show how they’re listening—and how open they are to brands in this space… Podcasts are more popular than ever, and young listeners are driving the surge.…
- Oct 18 2019
Urban Millennials’ go-to apps could be getting more expensive in the near future.
Urban Millennials’ go-to apps could be getting more expensive in the near future. Uber, Lyft, DoorDash, Postmates, and WeWork are just some of the on-demand living companies that will collectively lose nearly $14 billion this year. Many companies targeting young consumers have been “throttling prices” to give them good deals and convert them into loyal users, but they’ve sacrificed profits in the meantime. Now, pressure is on for actual revenue, and businesses that provide Millennials their rides, deliveries, scooters, and more will have to drive up prices. (The Atlantic)
- Oct 16 2019
Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand.
Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand. While 71% of Millennial women and 74% of Millennial men say they are okay with always being reachable, only 66% of Gen Z women and 57% of Gen Z men agree. (Though we will point out this is still the majority of these groups.) This could hint at tech fatigue among the generation, or indicate the “novelty” of smart tech has less of an impact on the group. YPulse has researched young consumers’ increased desires for digital detox, finding that 64% of 13-36-year-olds have unplugged at some point. (Recode)
- Oct 11 2019
Firework is the TikTok competitor that Google might buy.
Firework is the TikTok competitor that Google might buy.Like TikTok, Firework lets users create and share short 30-second videos, and serves up content in a stream of trending and suggested content. The app just launched in March, but there are already reports that both Google and Weibo (China’s version of Twitter) are interested in acquiring it—not too surprising considering the buzz surrounding TikTok right now. (Digiday)