- May 23 2019
Marijuana is getting a high-end re-brand for a new strain (sorry) of young consumers looking to toke up with $1,000 artisanal bongs and micro-dosed CBD pastilles. These 4 brands are catering to their weed needs……
- Apr 09 2019
When young consumers spend, they often feel guilty—but what are the things they don’t mind paying too much for? We found out… Did you know that 68% of 13-36-year-olds feel guilty spending money? Young consumers…
- Dec 03 2018
Payless tricked fashion influencers into bidding over $600 for their discount kicks.
Payless tricked fashion influencers into bidding over $600 for their discount kicks. The shoe retailer rebranded themselves as Palessi for a one-day pop-up event staged inside a former Armani store. Unwitting influencers were given up to $250 to shop the supposed luxury store, but some were willing to shell out much more: one under-$40 pair of kicks was auctioned off for $645. Payless never actually charged the influencers, but their priceless reactions to finding out their latest purchase was from Payless live on as ads. (Jezebel, Vox)
- Nov 30 2018
Luxury brands are building community spaces that don’t actually sell anything.
Luxury brands are building community spaces that don’t actually sell anything. Dolce & Gabbana’s newest store hosts monthly events, while Hermès’s “Carré Club” pop-ups invite visitors to watch designers at work or even sing karaoke, and Coach’s “Life Coach” pop-up tapped Millennials’ love of Practical Magic with tarot readings and other mystical activities. The common thread between the brands is that they’re offering experiences that go above and beyond Instagrammable photo ops. (Fashionista)
- Nov 08 2018
The Ralph Lauren bear is having a mid-life crisis as he turns 50, and hoping a streetwear collab will make him cool again.
The Ralph Lauren bear is having a mid-life crisis as he turns 50, and hoping a streetwear collab will make him cool again. The brand it skating its way from polo shirts to luxury sweatshirts in a new line with Palace, a U.K. brand “similar to Supreme.” The streetwear collection is part of a broader brand image makeover meant to bolster slipping sales, which includes leveraging the Influencer Effect and increasing digital marketing. (Quartzy)
- Nov 05 2018
Moët and Virgil Abloh have teamed up to bring luxury shoppers to bus shelters—but not to ride the bus.
Moët and Virgil Abloh have teamed up to bring luxury shoppers to bus shelters—but not to ride the bus. The pop-up experience is taking over three Chicago bus stops to promote Moët Nectar Impérial Rosé’s “limited edition bottles.” Their Brandom will be encouraged to seek out the shelters and take home a piece of the caution tape adorning them—which says “For display only,” a slogan that will make its way onto an even rarer limited run of the Millennial-beloved pink drink. (AListDaily)
- Nov 05 2018
What brands are young consumers happily treating themselves to? We asked 13-36-year-olds… “Treat yo’self” has become a motto among Gen Z and Millennials who are looking for the extra encouragement to splurge. Ypulse’s research on…
- Oct 26 2018
A new viral challenge is causing traffic violations, a day-in-the-life article has riled up Twitter, Millennials feel wrinkles forming thanks to one teens’ tweet, and more viral moments keeping the internet interesting this week… 1.…
- Oct 17 2018
Prada is plotting a comeback among young consumers.
Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)