Influencers & Celebrities
- Sep 16 2019
Over two in five young consumers have purchased a product or service because a blogger, YouTuber, Instagrammer, or other online celeb recommended it. Here’s exactly what they’ve bought…
- Sep 11 2019
The ranking of Gen Z and Millennials’ top favorite celebrities reveals a generation gap, and just how much fame has been redefined… Fame has never been more fragmented—or more fluid. Young TikTok stars are earning…
- Aug 29 2019
TikTok is creating a new class of online celebrities, many of whom were virtually unknown before the short-form video app’s democratized algorithm gave their content a chance. Here are 4 up-and-comers that brands should know about…
- Aug 06 2019
Gen Z superstar Billie Eilish is the first album chart-topping music artist born this Millennium.
Gen Z superstar Billie Eilish is the first album chart-topping music artist born this Millennium.Born in 2001, the seventeen-year-old known for hits like “Bad Guy” is surprisingly wholesome: she takes her family on tour, plays Ultimate Frisbee for fun, and doesn’t do drugs, drink, or even cuss in her songs. And the digital era-born star eschews industry norms. Not only did she record her album in her brother’s bedroom without the assistance of studio vets, her Dad recalls her response to receiving her gold record as, “What am I gonna do with a f**king plaque?” (Rolling Stone)
- Aug 05 2019
Post Malone and Bud Light are teaming up for a merch collab.
Post Malone and Bud Light are teaming up for a merch collab. The rapper has become known for his campy, kitschy, and ugly-cool fashion—summed up with his Crocs collab. Bud Light is a natural brand partner for Malone, who mentions the brew in lyrics and makes it clear that he’s a brand fan—so much so that he was named Bud Light’s Influencer of the Year. The line of hoodies, sweatpants, and more is getting a limited two-day drop in NYC. (Vogue)
- Aug 02 2019
Top Fortnite streamer Tyler “Ninja” Blevins just left Twitch for Mixer—and 350,000 users have already followed him.
Top Fortnite streamer Tyler “Ninja” Blevins just left Twitch for Mixer—and 350,000 users have already followed him. Amazon’s Twitch has been winning the war to be the go-to streamer for gamers, but Microsoft’s Mixer wants to win the battle—royale, that is. The up-and-comer is leveling up with their exclusive deal with Blevins, whose Influencer Effect bumped them to the top of the App Store charts overnight. His migration might not only bring over new users to Mixer but also creators seeking a less-crowded arena. (The Verge, Tubefilter)
- Jul 31 2019
Jennelle Eliana lives in a van with her pet python—where she accrued 1.3 million YouTube subscribers in just three weeks and two videos.
Jennelle Eliana lives in a van with her pet python—where she accrued 1.3 million YouTube subscribers in just three weeks and two videos. The overnight sensation shot to social media fame this month after posting two videos that have 6.8 and 12 million views, respectively: “Solo Female Traveler Lives Vanlife With Pet Snake” and “How I Shower Living In A Van.” She’s living at the intersection of social media trends like the #VanLife movement. Now, she’s released a third video and is monetizing her views. (Tubefilter)
- Jul 31 2019
These three subcultures are flourishing on social media, where their bold and unique aesthetics are applauded by Gen Z……