Influencers & Celebrities
- Oct 23 2019
Deceit and scams are making brands question the worth of the influencer economy.
Deceit and scams are making brands question the worth of the influencer economy. Influencers have strained ties with advertisers, losing trust by inflating, and buying, their followers. Analytics firm HypeAuditor investigated 1.84 million Instagram accounts and found more than half used fraud to boost follower counts, and influencer deception will reportedly cost advertisers $1.3 billion this year. At the same time, YPulse research finds that 45% of 13-37-year-olds have purchased something that an online celebrity has recommended, so some of the risk may be worth it. (WSJ)
- Oct 08 2019
We asked Gen Z and Millennials to tell us the music artists that best represent their generations, and these 17 rose to the top…
- Oct 07 2019
These accounts are remaking the gossip industry, building social media empires out of celebrity news—and earning millions and millions of Gen Z and Millennial followers…
- Oct 03 2019
TikTok is making a lot of teens “a little bit famous.”
TikTok is making a lot of teens “a little bit famous.” While the upper echelon of TikTok celebrities have millions of followers, there are quite a few teens in the 100,000 club, posting short clips of themselves goofing off, looking their best, or just talking about their day. And as becoming slightly famous becomes more common, teens are gaining a more realistic outlook on their futures. Most keep social media as a side gig and focus mainly on more conventional career paths. Those that do plan to cash in know they’ll at least have to switch platforms, since TikTok’s monetization capabilities are nascent at best. (Vox)
- Sep 26 2019
Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs.
Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs. According to Wunderman Thompanson Commerce, 55% of kids and young teens want to make purchases based on what the YouTubers and Instagrammers that they care about back. More celebrities are creating product lines and launching their own brands (especially in the makeup aisle) and Gen Z’s susceptibility to their Influencer Effect could boost sales as the demo ages into their spending power. (Digital Information World)
- Sep 24 2019
Raised on YouTube and social media, Gen Z are more invested in online celebrities than Millennials. How much do they care about them? These 5 stats tell the story…
- Sep 23 2019
Brands are changing the way they work with influencers to connect with their young fans.
Brands are changing the way they work with influencers to connect with their young fans. Instead of treating an influencer marketing campaign like a one-off media buy, more brands are building long-term collabs and letting influencers do what they do best: create. For instance, SeatGeek has given online celebrity David Dobrik the reigns on the over 20 campaigns they’ve created together, which have garnered over 150 million views. Their Director of Influencer Marketing explains, “The creator is going to tell your brand story to their audience much more persuasively than you are to their audience.” (Digiday)
- Sep 16 2019
Over two in five young consumers have purchased a product or service because a blogger, YouTuber, Instagrammer, or other online celeb recommended it. Here’s exactly what they’ve bought…
- Sep 11 2019
The ranking of Gen Z and Millennials’ top favorite celebrities reveals a generation gap, and just how much fame has been redefined… Fame has never been more fragmented—or more fluid. Young TikTok stars are earning…