Hobbies & Pastimes
- May 01 2018
Amazon is getting back to its bookstore roots with a book subscription service for kids.
Amazon is getting back to its bookstore roots with a book subscription service for kids. The Prime Book Box will be available to Prime members for $22.99 per box on a customizable delivery schedule. Despite Amazon’s ever-expanding digital efforts, they want to sell more physical books after seeing the way the industry has surged in recent years thanks to young consumers’ passion for analog reading. (Kidscreen)
- Apr 30 2018
Kids are getting voice-activated with a new Echo Dot made just for them.
Kids are getting voice-activated with a new Echo Dot made just for them. With the new device, kids can ask Alexa their parent-approved questions and requests, and she’ll respond to them in kid-friendly speak. Prime members can add on a monthly package of “premium skills,” access to over 300 audiobooks, and more. One Amazon exec assures that the device is “not meant to replace humans,” but red flags about too much tech in kids’ lives and the ways it could affect their privacy have been raised nonetheless. (Fortune)
- Apr 02 2018
Barnes & Noble is betting on surprisingly pricey in-store restaurants.
Barnes & Noble is betting on surprisingly pricey in-store restaurants. The bookstore chain has opened five Barnes & Noble Kitchens with $26 short ribs, charcuterie boards, and (of course) avocado toast on their menus. They’re joining the ranks of Tiffany & Co., Urban Outfitters, and more non-food related brands that have opened restaurants as an experiential appeal to young consumers. However, experts disagree on whether the strategy will work to ward off mounting pressure from Amazon and indie bookstores. (Eater)
- Mar 20 2018
Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products.
Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoing, EW)
- Mar 09 2018
Nearly a quarter of 18-29-year-olds listen to audiobooks, as more Americans tune in for digital reading.
Nearly a quarter of 18-29-year-olds listen to audiobooks, as more Americans tune in for digital reading. According to the Pew Research Center, the number of 18-29-year-olds who listen to audiobooks has risen from 16% in 2016 to 23% in 2017. Meanwhile, the number of overall Americans listening in has risen four percentage points from 14% to 18%. Don’t count out analog entertainment just yet though: 75% of Millennials read a book in print in the past year. (Pew Research Center)
- Mar 09 2018
IKEA is betting on young shoppers’ penchant for analog entertainment with a nostalgic, new record player.
IKEA is betting on young shoppers’ penchant for analog entertainment with a nostalgic, new record player. Young consumers are resurrecting vinyl, with 13% of 13-34-year-olds telling Ypulse they own one. The Swedish home goods giant is partnering up with Teenage Engineering to produce a line of audio goods called FREKVENS that will include “an electronic choir, vinyl player, party lighting and everything else you need in order to throw a really good music party wherever you are.” (Pitchfork)
- Jan 23 2018
Ax-throwing bars are opening across the country, from Los Angeles to Brooklyn.
Ax-throwing bars are opening across the country, from Los Angeles to Brooklyn. The generation that’s always plugged in has a penchant for analog entertainment, and it may not be a coincidence that the trend started seeing success around 2016. The socio-political climate may have young consumers seeking an escape from facing issues that Ypulse data suggests Gen Z & Millennials only think are getting worse. (Eater)
- Nov 28 2017
Radio Flyer is appealing to Customization Nation, offering personalized children’s books and wagons.
Radio Flyer is appealing to Customization Nation, offering personalized children’s books and wagons. The toy company best known for their iconic red wagons partnered with a book publisher to create My Radio Flyer Adventure, a personalized tale akin to Wonderbly’s books. Radio Flyer admits that the book is “slightly different than our normal product line of outdoor toys,” but it “made sense for the brand as we look to continue storytelling for another 100 years.” They’re also letting shoppers design their own wagons online. (Kidscreen)
- Oct 30 2017
Dungeons & Dragons is seeing an unexpected wave of popularity.
Dungeons & Dragons is seeing an unexpected wave of popularity. Could Stranger Things have something to do with it? Probably. But the renewed interest also started before the show, when, for instance, a youth program pitched the game as a way to engage kids with something beyond a screen—so analog appeal might be a factor at play as well. Players today might also be shedding the stigma of being described as “neckbeards” and socially-obtuse “shut-in[s]” because entertainment idolizes mythological stories, from Harry Potter to Lord of the Rings and, yes, Stranger Things—making geek culture cooler than ever. (The New Yorker)