Hobbies & Pastimes
- Nov 06 2019
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Aug 13 2019
Food-inspired toys are seeing a surge in interest among the youngest generation of foodies.
Food-inspired toys are seeing a surge in interest among the youngest generation of foodies. Foodie Roos from Maya Toys are characters based on treats like popcorn and cookies, Basic Fun!’s Cutitos let owners wrap up cute animals in burrito blankets, and Mice Mania is a moldable cheese add-on to Hasbro’s Lost Kitties line of collectible cats. Food-obsessed Millennials are passing on their culinary love to their kids, and the trend has only gotten hotter since we first spotted it at the Toy Fair. (Kidscreen)
- May 07 2019
The anxiety-plagued generations are addressing their mental health, and they’re more likely to think one thing is more effective in treating pain and anxiety than therapy or prescription drugs… According to YPulse’s trend research, 61%…
- May 06 2019
A look at Gen Z and Millennials’ 20 biggest passions reveals some big, and unexpected, differences between young males and females… We recently told you all about young consumers’ biggest hobbies—helping to paint a picture…
- Apr 23 2019
What do young consumers actually want to be doing in their free time? Their favorite hobbies show their biggest passions… A lot of attention is paid to how much time young consumers are spending on…
- Sep 12 2018
Bibliophiles are forming communities on Instagram to share their love of print books.
Bibliophiles are forming communities on Instagram to share their love of print books. Online influencers have found their niche by posting creative compositions of what they're reading along with conversational captions like “Which fictional character would you be?” Some celebrities have also formed online book clubs, while brands like HarperCollins and Simon & Schuster have gotten in on the analog trendtoo. (Mashable)
- Aug 27 2018
Gen Z would rather learn from YouTube than books, but Millennials still prefer print.
Gen Z would rather learn from YouTube than books, but Millennials still prefer print. A recent study from Pearson found that 59% of 14-23-year-olds preferred YouTube for education compared to 55% of 24-40-year-olds. The gap grows when it comes to printed books: 60% of Millennials would rather learn via print compared to 47% of Gen Z. However, Gen Z was also 10% more likely to opt for “in-person group activities” than Millennials. (Kidscreen)
- Aug 23 2018
The New York Public Library is posting full novels to Instagram.
The New York Public Library is posting full novels to Instagram. Young readers will be able to read classic books in their entirety on NYPL’s Instagram Stories, starting with Lewis Carroll’s Alice’s Adventures in Wonderland. The books will live in the highlights section of their profile, “creating a digital bookshelf.” NYPL’s chief branch library officer hopes that the innovative storytelling format will change young consumers’ perceptions: “We want people to understand that libraries aren’t just those brick-and-mortar places full of dusty books.” (Fortune)