Health & Fitness
- Feb 11 2019
Young consumers’ hunt for stress-relief is helping spur some sometimes unexpected trends—and giving brands a boost… Millennials are anxious. In fact, 70% tell YPulse they feel anxious about the future, and 52% tell us they…
- Jan 16 2019
Young consumers want weed products, from CBD makeup to THC-infused beer. Here’s what brands should know about the cannabis craze and why they shouldn’t (puff, puff) pass on this opportunity… Cannabis has caught the eyes…
- Jan 03 2019
These startups are making medicine and healthcare accessible to busy Millennials in more modern, waiting-room-free ways… For all their focus on healthy eating, self-care, and fitness, there’s one aspect of wellness that Millennials are avoiding…
- Dec 14 2018
Hard seltzer revenue skyrocketed over 400% over the past 18 months.
Hard seltzer revenue skyrocketed over 400% over the past 18 months. White Claw leads the way for the category with top-of-the-results organic search (they’re the number one Google result for “hard seltzer”) and a social media presence that focuses on health and wellness-related imagery. Sparkling water is already one of Millennials’ favorite things to drink, and its hard version could rise through the ranks of their top alcoholic beverages. (Gartner)
- Dec 13 2018
As marijuana goes mainstream, CBD isn’t the only non-psychoactive compound that wellness companies want to cash in on.
As marijuana goes mainstream, CBD isn’t the only non-psychoactive compound that wellness companies want to cash in on. CBD is making its way into makeup, skincare, La Croix-like beverages, and more, paving the way for other parts of the plant to be transformed into health and wellness products. Studies suggest that THC-V, CBG, CBN, and THC-A offer health benefits ranging from relieving pain and nausea to aiding sleep, but more research is needed before companies can let their hopes get too high. (WSJ)
- Nov 29 2018
One diet taking over social media foods involves only eating raw fruit.
One diet taking over social media foods involves only eating raw fruit. Fruitarians up their fruit intake beyond the recommended guidelines, and post plenty of social media-worthy images of their colorful meals. In fact, the hashtag #Fruitarian has over 670,000 posts on Instagram. The diet is meant to detoxify, hydrate, simplify meal prep, and more, but (like many viral wellness trends) experts warn that you canhave too much of a good thing. (Refinery29)
- Nov 19 2018
BuzzFeed is inventing products for brands that want to reach Millennials.
BuzzFeed is inventing products for brands that want to reach Millennials. To help Scotts Miracle-Gro Co. sell young consumers on gardening, they created a subscription kit called Lunarly that sends “houseplants and wellness items” in time with the lunar calendar. The team has also come up with a beach product bundle for Maybelline, and a fidget spinner/lip gloss for Taste Beauty. BuzzFeed not only gets paid to create the products, but their partners agree to advertise on their site, and the publication sometimes takes a cut of the product’s profits. The move is a part of an ongoing trend in the media world to increase revenue using retail opportunities. (Bloomberg)
- Nov 13 2018
The witch aesthetic is still trending with young consumers.
The witch aesthetic is still trending with young consumers. Pinterest found that pins on the topic have seen a 281% boost among Gen Z, 1.9 million posts fall under the hashtag #witchesofinstagram, and “witchfluencers” are building large followings. What’s driving the interest in Practical Magic? Witchcraft has always boomed during “dark times,” according to one witch, but the trend also taps into the wellness movement, with people seeking spells and crystals as forms of self-care. (Glamour)
- Nov 01 2018
Beverage brands are vying to be “the LaCroix of cannabis.” Some “cannapreneurs” are capitalizing on CBD, a chemical that won’t give drinkers a buzz.
Beverage brands are vying to be “the LaCroix of cannabis.” Some “cannapreneurs” are capitalizing on CBD, a chemical that won’t give drinkers a buzz. The founder of Recess thinks their infused sparkling water could become “the next kombucha.” Others, like Mood, are banking on marijuana legalization, creating drinks that contain THC (the part of the plant that gets users high). Both beverages come in Instagrammable cans and appeal to the wellness market with a promise of altering drinkers’ moods and becoming a healthy alternative to alcohol or coffee. (Fast Company)
- Oct 26 2018
Could the next big wellness trend be vaping vitamins?
Could the next big wellness trend be vaping vitamins? Brands like Breathe are selling vape pens filled with flavors and vitamins like a “citrus flavored vitamin B12 mist.” The jury is out on whether or not these products are actually healthy for users, but the litany of similar companies (VitaminVape, NutroVape, etc.) suggests they’re selling. In our vaping infographic, we found that 43% of 13-36-year-olds think vaping is more about the flavors than the nicotine, so could vitamins be a viable alternative? (Vox)