- Jul 23 2019
The Top 13 Media & Shows that Gen Z & Millennials Turn to When They’re Stressed
The most stressed generations are using content as medicine, tuning into media with the specific intention of treating their moods…
- Jul 19 2019
Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials.
Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials. Adding some bubbles to water has created an industry that’s seeing double-digit growth as countless indie and major brands try to mimic La Croix’s cult success (which isn’t fizzling out anytime soon, by the way). Plus, 21-and-over Millennials are clamoring for spiked seltzers like White Claw, looking to replace alcoholic options that are laden with sugar and carbs. (Business Insider, NYT)
- Jul 16 2019
The 15 Wellness Trends Young Consumers Are Most Interested In
Young consumers’ focus on wellness continues to intensify—so we asked them about the biggest health and wellness trends they’re interested in now…
- Jul 08 2019
Here’s What Teens Really Think About Vaping
The battle against teen vaping is raging, and our data shows their perceptions of it are shifting. But not necessarily in the ways you might expect… In 2018, we learned that Gen Z has a vice:…
- Jun 28 2019
YPulse Trend Report: The Sobriety Shift
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Jun 26 2019
Topline: Health & Fitness
WHAT'S IN THE TOPLINE & TABLES: Wellness Trends & Fitness Drug Use Mental Health …
- May 07 2019
Over Half of Gen Z & Millennials Think This Is A More Effective Anxiety Treatment Than Therapy
The anxiety-plagued generations are addressing their mental health, and they’re more likely to think one thing is more effective in treating pain and anxiety than therapy or prescription drugs… According to YPulse’s trend research, 61%…
- May 02 2019
3 Brands Bringing Futuristic Workouts to Young Consumers’ Living Rooms
Young wellness enthusiasts are spending $12.6 billion on fitness annually, so tech-forward companies are creating innovative new ways for them to bring workouts into their own homes—for a price… In our recent Wellness Intensified, young…
- May 01 2019
The 14 Biggest Food Trends Gen Z & Millennials Are Interested In
What are the biggest food trends of 2019? Gen Z and Millennial foodies told us what they’re most interested in… From their favorite things to eat to Instagrammable food trends, we write a lot about…
- Apr 15 2019
Why Young Consumers Are Spending Over $150 Billion a Year on Wellness
Our recently released wellness intensified trend report dives into the extreme ways young consumers are focusing their efforts to live healthy… Recently, Twitter co-founder Jack Dorsey appeared on fitness podcast where he went into detail…