- Mar 18 2020
4 Apps That Could Get Big Because of Quarantines
Young consumers are stuck at home, and they’re turning to tech to solve their problems—from mental health to missing friends…
- Feb 05 2020
Is Dry January Really Taking Off With Young Consumers? Here Are the Latest Stats
Here’s how many 21+ young consumers participated in Dry January this year…
- Jan 03 2020
Juul Flavors Are Finally Banned on The Viral List
Fruit and mint vapes are banned in the U.S. (but no one is really happy), an infamous influencer gets another visit from cancel culture, BTS has a big week, and more of the links and…
- Dec 31 2019
Millennials are skipping the doctor and Googling their illnesses instead.
Millennials are skipping the doctor and Googling their illnesses instead. According to health plan comparison site HealthPocket, 79% of 20-35-year-olds search the internet for information about their symptoms before making a doctor’s appointment, and 45% would be willing to try telemedicine rather than going to see a doctor in person. YPulse research has also found that young consumers are more likely to turn to online articles than health experts for health information. (Yahoo Finance)
- Dec 06 2019
Everyone Really, Really Hates Peloton’s Christmas Ad on The Viral List
Peloton’s Christmas ad is compared to a Black Mirror episode, Billie Eilish has gone viral for, like, 3 things this week, Baby Yoda and White Claw have been combined into a tattoo to summarize 2019,…
- Oct 26 2019
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients.
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients. Many Millennial parents are nostalgic for the snack foods they grew up eating, and want their own children to experience them as well—but health is still top of mind for the group. YPulse’s food shopping survey found that 52% of parents said they were more likely to buy a product with an all-natural label. Enter: “healthy” junk food. Snack brands like Peatos and Magic Spoon cereal are engineering the “fake taste” that they love, but use plant-based ingredients to appeal to their health-consciousness at the same time. (WSJ)
- Oct 24 2019
Instagram is banning plastic surgery filters on the app.
Instagram is banning plastic surgery filters on the app. The platform will be removing “all effects associated with plastic surgery” from their face filter gallery, as they “re-evaluat[e]” and try to prioritize users’ well-being. Previously, filters like “Plastica” augmented lips and brows to show a post-plastic surgery look, and “Fix Me” plastered pre-surgery markings and notations (like “lift” and “fill”) on users’ faces. Instagram also recently modified its restrictions against weight loss products and cosmetic procedures. (The Cut)
- Oct 18 2019
Suicides are now the second highest cause of death for teens and young adults, surpassing all other age groups.
Suicides are now the second highest cause of death for teens and young adults, surpassing all other age groups. The number of suicides among young people 10-24-years-old increased by 56% between 2010 and 2017, according to a new government report. Experts “struggle to explain” the causes of the increase, with smartphones, isolation, social media, bullying, and lack of sleep all being discussed as potential contributors. Others blame media, and high profile celebrity suicides. But according to one researcher, “The truth is anyone who says they definitively know what is causing it doesn’t know what they’re talking about.” (The Washington Post)
- Oct 09 2019
Half of Millennials have left a job for mental health reasons, according to one study.
Half of Millennials have left a job for mental health reasons, according to one study. This generation is far more likely than older workers to leave a job for mental health reasons, indicating a “generational shift in awareness” about mental wellness. Blue Cross Blue Shield reports that major depression diagnoses among Millennials have increased 47% since 2013, and YPulse data shows that 94% of 13-34-year-olds agree taking care of your mental health is just as important as taking care of your physical health. (Business Insider)
- Oct 08 2019
After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise.
After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise. As mysterious illnesses and deaths caused by vaping make headlines, high schoolers are taking notice and changing their stances on the safety of vaping. Unfortunately, use of e-cigarettes among the group has actually increased: from 20.8% in 2018, to 27.5% in 2019, according to the National Youth Tobacco Survey. But that could change as their perception of vaping shifts. YPulse research has also found that compared to past years, teens today are less likely to say that vaping is better for them than cigarettes. (WSJ)