- Jul 15 2020
Bike brands are booming during the pandemic.
Bike brands are booming during the pandemic. To get more socially distanced exercise outdoors and to avoid public transit, quarantined young consumers, especially in urban environments, have been flocking to local bike shops and retailers to buy their own wheels. According to Profitero, Amazon saw a 349% increase in adult bike sales and a 161% surge in kids’ bike sales compared to last year. Brands like Brompton, Specialized, and Trek have all reported “higher sales than ever before.” Many have launched campaigns to “optimize” the unexpected opportunity and are finding ways to keep their new customers engaged. (Adweek)
- Jul 01 2020
Have COVID and Millennials “killed” non-digital gyms?
Have COVID and Millennials “killed” non-digital gyms? Gen Z and Millennials (who account for 50% of fitness club members) were already beginning to lose interest in annual membership fees, as on-demand and “pay as you go” models became more popular—and COVID-19 accelerated the disruption of fitness space. At-home fitness tech like Mirror and Peloton have experienced “record sales,” and YPulse’s The Next Wave of Health and Fitness report found that 48% of 13-39-year-olds have cancelled their memberships since the start of the outbreak. How many will return is in question: According to data from activity tracker Fitbit Inc., young people in the U.S. are taking longer to return to pre-pandemic levels of activity. (Venture Beat, Insider)
- Jul 01 2020
Meanwhile, Lululemon is acquiring at-home fitness startup Mirror.
Meanwhile, Lululemon is acquiring at-home fitness startup Mirror. YPulse called out Mirror as a fitness brand to watch last year—and now Lululemon is buying the high-tech workout startup for $500 million. Previously, the two companies partnered to offer meditation classes to members. According to the Lululemon CEO, they’re looking forward to working with Mirror to “accelerate the growth of personalized in-home fitness”—a smart move as 73% of young consumers tell YPulse they plan to work at home more once quarantines are over. (CNN)
- Mar 18 2020
4 Apps That Could Get Big Because of Quarantines
Young consumers are stuck at home, and they’re turning to tech to solve their problems—from mental health to missing friends…
- Feb 05 2020
Is Dry January Really Taking Off With Young Consumers? Here Are the Latest Stats
Here’s how many 21+ young consumers participated in Dry January this year…
- Jan 03 2020
Juul Flavors Are Finally Banned on The Viral List
Fruit and mint vapes are banned in the U.S. (but no one is really happy), an infamous influencer gets another visit from cancel culture, BTS has a big week, and more of the links and…
- Dec 31 2019
Millennials are skipping the doctor and Googling their illnesses instead.
Millennials are skipping the doctor and Googling their illnesses instead. According to health plan comparison site HealthPocket, 79% of 20-35-year-olds search the internet for information about their symptoms before making a doctor’s appointment, and 45% would be willing to try telemedicine rather than going to see a doctor in person. YPulse research has also found that young consumers are more likely to turn to online articles than health experts for health information. (Yahoo Finance)
- Dec 06 2019
Everyone Really, Really Hates Peloton’s Christmas Ad on The Viral List
Peloton’s Christmas ad is compared to a Black Mirror episode, Billie Eilish has gone viral for, like, 3 things this week, Baby Yoda and White Claw have been combined into a tattoo to summarize 2019,…
- Oct 26 2019
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients.
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients. Many Millennial parents are nostalgic for the snack foods they grew up eating, and want their own children to experience them as well—but health is still top of mind for the group. YPulse’s food shopping survey found that 52% of parents said they were more likely to buy a product with an all-natural label. Enter: “healthy” junk food. Snack brands like Peatos and Magic Spoon cereal are engineering the “fake taste” that they love, but use plant-based ingredients to appeal to their health-consciousness at the same time. (WSJ)
- Oct 24 2019
Instagram is banning plastic surgery filters on the app.
Instagram is banning plastic surgery filters on the app. The platform will be removing “all effects associated with plastic surgery” from their face filter gallery, as they “re-evaluat[e]” and try to prioritize users’ well-being. Previously, filters like “Plastica” augmented lips and brows to show a post-plastic surgery look, and “Fix Me” plastered pre-surgery markings and notations (like “lift” and “fill”) on users’ faces. Instagram also recently modified its restrictions against weight loss products and cosmetic procedures. (The Cut)