- Oct 26 2019
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients.
Parents want junk food that tastes like their old favorite snacks, but with organic ingredients. Many Millennial parents are nostalgic for the snack foods they grew up eating, and want their own children to experience them as well—but health is still top of mind for the group. YPulse’s food shopping survey found that 52% of parents said they were more likely to buy a product with an all-natural label. Enter: “healthy” junk food. Snack brands like Peatos and Magic Spoon cereal are engineering the “fake taste” that they love, but use plant-based ingredients to appeal to their health-consciousness at the same time. (WSJ)
- Oct 24 2019
Instagram is banning plastic surgery filters on the app.
Instagram is banning plastic surgery filters on the app. The platform will be removing “all effects associated with plastic surgery” from their face filter gallery, as they “re-evaluat[e]” and try to prioritize users’ well-being. Previously, filters like “Plastica” augmented lips and brows to show a post-plastic surgery look, and “Fix Me” plastered pre-surgery markings and notations (like “lift” and “fill”) on users’ faces. Instagram also recently modified its restrictions against weight loss products and cosmetic procedures. (The Cut)
- Oct 18 2019
Suicides are now the second highest cause of death for teens and young adults, surpassing all other age groups.
Suicides are now the second highest cause of death for teens and young adults, surpassing all other age groups. The number of suicides among young people 10-24-years-old increased by 56% between 2010 and 2017, according to a new government report. Experts “struggle to explain” the causes of the increase, with smartphones, isolation, social media, bullying, and lack of sleep all being discussed as potential contributors. Others blame media, and high profile celebrity suicides. But according to one researcher, “The truth is anyone who says they definitively know what is causing it doesn’t know what they’re talking about.” (The Washington Post)
- Oct 09 2019
Half of Millennials have left a job for mental health reasons, according to one study.
Half of Millennials have left a job for mental health reasons, according to one study. This generation is far more likely than older workers to leave a job for mental health reasons, indicating a “generational shift in awareness” about mental wellness. Blue Cross Blue Shield reports that major depression diagnoses among Millennials have increased 47% since 2013, and YPulse data shows that 94% of 13-34-year-olds agree taking care of your mental health is just as important as taking care of your physical health. (Business Insider)
- Oct 08 2019
After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise.
After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise. As mysterious illnesses and deaths caused by vaping make headlines, high schoolers are taking notice and changing their stances on the safety of vaping. Unfortunately, use of e-cigarettes among the group has actually increased: from 20.8% in 2018, to 27.5% in 2019, according to the National Youth Tobacco Survey. But that could change as their perception of vaping shifts. YPulse research has also found that compared to past years, teens today are less likely to say that vaping is better for them than cigarettes. (WSJ)
- Jul 23 2019
The Top 13 Media & Shows that Gen Z & Millennials Turn to When They’re Stressed
The most stressed generations are using content as medicine, tuning into media with the specific intention of treating their moods…
- Jul 19 2019
Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials.
Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials. Adding some bubbles to water has created an industry that’s seeing double-digit growth as countless indie and major brands try to mimic La Croix’s cult success (which isn’t fizzling out anytime soon, by the way). Plus, 21-and-over Millennials are clamoring for spiked seltzers like White Claw, looking to replace alcoholic options that are laden with sugar and carbs. (Business Insider, NYT)
- Jul 16 2019
The 15 Wellness Trends Young Consumers Are Most Interested In
Young consumers’ focus on wellness continues to intensify—so we asked them about the biggest health and wellness trends they’re interested in now…
- Jul 08 2019
Here’s What Teens Really Think About Vaping
The battle against teen vaping is raging, and our data shows their perceptions of it are shifting. But not necessarily in the ways you might expect… In 2018, we learned that Gen Z has a vice:…
- Jun 28 2019
Trend Report: The Sobriety Shift
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…