Gaming & Esports
- Dec 11 2019
Unexpected brands are getting into esports marketing, as the industry grows beyond junk food and beers… According to YPulse research, 26% of 13-37-year-olds, and 32% of 13-18-year-olds, watch esports content every week. As esport’s popularity…
- Dec 09 2019
Imgur just launched a new gaming app to rival Twitch Clips.
Imgur just launched a new gaming app to rival Twitch Clips. The new Melee platform will let users share their favorite gaming clips, giving newer gaming streamers a place to build an audience, potentially go viral, and gain followers. Melee will include sections for different games, including a Fornite group, a FIFA group, and spaces for current Twitch streamers and YouTubers to share their clips too. Currently, 38% of male 13-39-year-olds tell YPulse they watch esports or gaming content weekly. (The Verge)
- Dec 04 2019
PlayStation is more than just a gaming console—it’s now a streetwear icon.
PlayStation is more than just a gaming console—it’s now a streetwear icon. While it revolutionized gaming in the ‘90s, Sony’s PlayStation “is now firmly a part of hypebeast culture.” Nostalgia and its standout “P and S” logo have helped to put it on clothing from major retailers and streetwear designers. YPulse’s Brandoms research shows that logomania has been on the rise, and that 42% of young consumers have purchased something that prominently displayed their favorite brand’s logo. (The Verge)
- Nov 26 2019
Microsoft’s ProjectX Cloud is entering the video game streaming race with an app that lets users stream Xbox games on their phones.
Microsoft’s ProjectX Cloud is entering the video game streaming race with an app that lets users stream Xbox games on their phones. In the wake of Google Stadia’s launch, cloud gaming services are considered “the future” of the industry, with major companies launching and testing their own versions—and Microsoft is the latest. Project Cloudx is being positioned as an “alternative to console gaming” (not a console killer like Stadia). Test users can play games from their own collection or access dozens of free games in Microsoft’s cloud, which they can stream onto smartphones. (Business Insider)
- Nov 19 2019
The video game industry is attracting big name actors, as the lines between films and games continues to blur.
The video game industry is attracting big name actors, as the lines between films and games continues to blur. YPulse has found that young consumers’ time spent gaming is rivalling time spent watching TV and movies—and now those games are starting to look and feel more like movies as well. Keanu Reeves and Norman Reedus are just some of the Hollywood names who have been featured in upcoming video games, portraying “complex, fleshed out characters” via performance-capture tech. While the paychecks are a major appeal, better characters and scripts are also drawing them to the $43 billion industry. (THR)
- Nov 19 2019
FaZe Clan wants to take over the esports industry.
FaZe Clan wants to take over the esports industry. Though they’re known mostly as an esports team, FaZe Clan defines themselves as a media company, influencer marketing agency, and even an ecommerce business. The group of pro gamers and content creators collectively have 214 million viewers who tune into their social and streaming channels, and make up their devoted fandom. While FaZe has faced some controversies, they’re making major advertising deals, working on an apparel line, and leading the esports influencer industry. (NYT)
- Nov 12 2019
Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams.
Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams. Video management platform Imagen reports that four times as many of these young viewers watch non-game sports content than Boomers, and 78% are “dual screening” while watching live games. The opportunity to deliver content like funny videos, player stats, behind-the-scenes clips, and more is clear. YPulse’s sports research also shows that 70% of 13-37-year-olds agree: “I don’t need to watch sports games live to keep up with what’s going on”. (Business Wire)
- Nov 06 2019
Nintendo has a new way to gamify exercise.
Nintendo has a new way to gamify exercise. The recently announced Ring Fit Adventure, which can also be played on Switch, lets players chase a “swole” dragon who is infecting the world. They navigate the game via a leg strap and large ring, the Ring-Con, which can be bent and pulled to complete movements—and turns the whole thing into a “full body workout.” Gaming is a major part of young consumers’ lives, and as they prioritize health and wellness, we could see more efforts to merge the two. (TechCrunch)
- Nov 05 2019
Almost 80% of kids who game watch online gaming videos.
Almost 80% of kids who game watch online gaming videos. A survey of U.S. parents found that 78% of 10-12-year-olds who play video games weekly watch online gaming on YouTube and Twitch to build their own gaming skills, and because they like the video creators. YPulse’s gaming research found the majority of young consumers play video games, and a quarter are watching esports content every week. (GamingIndustry.biz)
- Oct 24 2019
Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers.
Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers. The objective of the reportedly addictive game, B Bounce, is to get a Burberry-wearing deer to the moon. Extra speed can be gained by collecting the label’s logos and drones along the way, and prizes for playing include GIFs and Burberry coats. The company is just one of the many brands using gaming to appeal to Gen Z and Millennials, and YPulse’s research on gaming found that 38% of 13-36-year-olds play video games on a computer, and 63% play mobile games weekly. (Harper’s Baazar)