Fashion & Style
- Sep 20 2019
Millennial nostalgia and VSCO girls have made puka shells popular again.
Millennial nostalgia and VSCO girls have made puka shells popular again.Retailers like Free People, Urban Outfitters, and Madewell all stock them, and now that young shoppers don’t have to take a trip to Hawaii, more are saying “Aloha” to them. Of course, the accessory has had its ups and downs. Puka peaked in the ‘70s and ‘90s but became “tragically uncool” not too long ago. Then, so-called VSCO girls made them a key part of their social media style, alongside Hydroflasks and scrunchies. (Vox)
- Sep 17 2019
An NYC bodega on the brink of closing is having a second life as a streetwear brand.
An NYC bodega on the brink of closing is having a second life as a streetwear brand. Gen Z & Millennials love to rep their favorite food Brandoms, and the fashion trend has taken over streetwear. Gem Spa is profiting from the fad; in a last-ditch effort to keep their doors open, the bodega known for inventing the egg cream created vegan versions of their iconic drink, stocked kombucha and cold brew, and made some merch. The third attempt has become an unexpected success, as more hypebeasts seek obscure apparel to up their clout. (Eater)
- Sep 17 2019
Seeing their own diversity reflected back to them is a major desire of young consumers—so which brands are succeeding in their eyes? We looked to our brand tracker to find out… We call Gen Z…
- Sep 06 2019
Forever 21 is having a really bad week, Cadbury’s “diverse” chocolate bar deemed a marketing misstep, Lizzo is topping the charts, and more viral moments sweeping the web this week…
- Sep 04 2019
A running apparel brand has gained a cult following for being the “anti-Nike.”
A running apparel brand has gained a cult following for being the “anti-Nike.”Tracksmith sells high quality gear that the founder says doesn’t make wearers look “like power rangers,” and instead of targeting expert runners, they appeal to those taking their first steps or signing up for 5ks. But they’re not just selling minimalist gear—they’re building a community through IRL experiences, like tri-weekly community runs at their Boston store. Tracksmith is also expanding their reach via social media and pop-ups that coincide with local marathons. (Digiday)
- Aug 27 2019
Plants are having a moment in Millennial fashion.
Plants are having a moment in Millennial fashion. Being a plant parent is trending, and fashion brands are incorporating young people’s green thumb into their designs and stores. Mr Porter sells a $995 “gardening set,” a Fendi model walked the Milan Fashion Week runway holding water cans as accessories, and Céline stores are filled with ficuses. The trend goes in reverse, too, with plant stores selling botanical apparel: The Cactus store sells shirts in addition to succulents, and the Cactus Plant Flea Market’s has a hat embroidered with one simple word: “Plant.” (WSJ)
- Aug 22 2019
A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.
A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.They’re hyping new Spicy Chicken McNuggets with a self-aware line of apparel called “Schnuggs,” served with a side of social media self-mocking to promote it. The campaign will run across Instagram, Facebook, Twitter, and YouTube, have a designated Snapchat filter, as well as be a part of a series of GIFs and digital stickers. You can also see creative assets IRL as part of out-of-home ads. (Marketing Dive)
- Aug 21 2019
Supreme’s next streetwear drop is a 3G feature phone.
Supreme’s next streetwear drop is a 3G feature phone. The brand—which has such an avid Brandom that they once sold Gen Z hypebeasts a literal brick with a logo on it—has announced their fall/winter catalog, and it’s full of apparel, accessories, and off-kilter collectibles like a Voodoo doll and a table tennis set. The “burner phone” could appeal to young consumers seeking a digital detox, but more likely will be used as an Instagrammable prop in selfies shot on their main phone. (The Verge)
- Aug 19 2019
Logomania is back—but it’s not the ‘90s trend you might remember.
Logomania is back—but it’s not the ‘90s trend you might remember. Brands like Champion and Gucci are letting designers get creative as they reimagine logos to be a part of the art of the piece, rather than a marketing-fueled afterthought. Also, young shoppers’ minimalism coexists, rather than clashes, with today’s logos. A FIT chairperson explains, “Consumers want smaller, less obvious logos…Too large of a logo detracts from the marketing message and makes it appear that the marketer is shouting.” (Fortune)