Fashion & Style
- Aug 09 2019
Oakleys are riding the Cult of Ugly wave into teens’ closets.
Oakleys are riding the Cult of Ugly wave into teens’ closets. A brand most worn by BMX bikers and suburban dads started gracing the runway last year, collaborating with the likes of Vetements and Alexander Wang. Now, knockoffs have hit the mainstream as copycat Oakleys make their way onto trendy fashion sites like Fashion Nova. The sunglasses are following in the footsteps of other function-over-fashion trends, like Birkenstocks and fanny packs, thanks to the 70% of 13-36-year-olds that say wearing clothing that was once considered ugly is now cool. (The Outline)
- Aug 08 2019
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Jul 26 2019
Forever 21 and Macy’s both went viral for diet-shaming their customers this week, K-pop fans are calling out the VMAs for xenophobia, VSCO girls are the anti-Instagram baddies, and more recent news that brands should…
- Jul 24 2019
Luxury streetwear stores are getting creative to keep up with Gen Z’s sneaker obsession.
Luxury streetwear stores are getting creative to keep up with Gen Z’s sneaker obsession. Nike, Adidas, and Puma are all releasing sneakers more often than ever, while 19 versions of Yeezy’s were dropped this year—compared to 12 in 2018 and six in 2015. To satisfy sneakerheads’ demands, e-commerce is a must because, as one boutique owner explains, “you need people looking at you at 2 a.m., 3 a.m. or 4 a.m.—it’s not enough to be open during the day.” Some stores are also adding Shoppable vending machines and creating their own exclusive lines. (Bloomberg)
- Jul 24 2019
The past has infiltrated the present as more Millennials look to relive their childhoods and Gen Z pretends to live in bygone eras they never experienced. Fashion brands haven’t missed a beat, as they come…
- Jul 23 2019
Y2K’s campy style is fueling today’s vintage fashion.
Y2K’s campy style is fueling today’s vintage fashion. Streetwear’s luxury takeover is part of the reason that track suits, spandex tees, and even button-downs featuring fake abs have become highly coveted resale items across apps like Depop. The tech-forward way vintage looks are being sold also matches up with the pieces themselves, which sport Internet Explorer logos and other digital signifiers of the year 2000. Finally, the pieces let fashion fiends nab something truly unique, since they’re often rarer and less aesthetically pleasing than the latest ugly sneaker fad. (GQ)
- Jul 18 2019
Millennial brides are buying secondhand wedding dresses.
Millennial brides are buying secondhand wedding dresses. Our Story Bridal, Stillwhite, and Wedding Recycle are banking on young people’s penchant for retail resale, selling dresses that are both sustainable and low-cost. While Our Story is an in-person bridal boutique, Stillwhite and Wedding Recyle operate online in a similar fashion to popular resale apps ThredUp and Poshmark. Many Millennials would rather reap a profit on their worn-once dress than store it for sentimental reasons. (Business Insider)
- Jul 17 2019
Young consumers are quick to call out brands that are trying too hard to be cool—but what brands do they actually consider worthy of the title…
- Jul 08 2019
There’s no secret formula for a clothing item going viral—but the Influencer Effect helps.
There’s no secret formula for a clothing item going viral—but the Influencer Effect helps. Dior saw searches for their Saddle bag jump 957% in the 48 years following 100 influencers’ posts sporting the upscale accessory. But it’s not just luxury brands going viral. Réalisation Par’s cheetah print skirt took over everyone’s feeds and an account dedicated to spotting the item in the wild has over 5,000 followers. Now, a Zara polka dot dress is becoming a summer staple, and its dedicated account is gaining traction. (Refinery29)