Fashion & Style
- Dec 20 2019
Instagram wants to play matchmaker between influencers and brands.
Instagram wants to play matchmaker between influencers and brands. The influencer marketing economy is currently $8 billion, and is expected to reach $15 billion worldwide by 2022—and Instagram wants to increase their role in the industry they helped create. The platform is testing a new Brand Collabs Manager tool to help brands find influencers to partner with. The search function will allow users to choose the audience of influencers they want to work with, and during campaigns provide performance metrics and give brands the chance to promote influencer content in the feed like an ad. (Vogue Business)
- Dec 13 2019
Pinterest predicts unisex style, ‘90s nostalgia, and sustainability will be some of 2020’s biggest trends
The platform reports that searches for unisex and gender-less children’s clothes climbed 119% this year, limiting waste searches jumped 446%, and searches for ‘90s fashion styles went up 669%. YPulse has been tracking how brands have been embracing the gender blur, cashing in on the endless ‘90s revival, and creating more eco-friendly options for young consumers so it’s no surprise that these trends will continue into 2020. Pinterest also says that space-related content climbed in popularity, including searches for NASA logos (one of Gen Zs dream employers and a benefiter of the Brandoms trend.) (Sourcing Journal)
- Nov 12 2019
As secondhand marketplaces like Thredup and Depop win over Gen Z and Millennial shoppers, big brands are finding ways to tap into the trend…
- Nov 08 2019
H&M is getting into the clothing rental business.
H&M is getting into the clothing rental business. The fast fashion company has plans to rent out clothes from its 2012-2019 Conscious Exclusive collection in a trial program for members of the brand’s loyalty program. The one catch: the service will only be available at the soon-to-launch flagship store in Stockholm—at least for now. According to their head of sustainability, H&M is “dedicated to change the way fashion is made and consumed today,” so this could be just the start of circular fashion for the brand. Young consumers’ increasing interest in sustainable fashion is impacting major brands, who are experimenting with resale and rental to adjust. (Sourcing Journal, H&M)
- Nov 01 2019
Apparel brands are turning to children’s wear to save their business—but it’s not a sure bet.
Apparel brands are turning to children’s wear to save their business—but it’s not a sure bet. Rent the Runway, Brooks Brothers, and Stitch Fix are just some of the brands entering the kidswear market as “mini me” versions of adult brands are created to appeal to Millennial parents. But bankruptcies in the industry, high competition, and parents who prioritize discounts and convenience are major challenges. And while Mommy & Me, and Daddy & Me, looks are currently trending, it could be a temporary fad. (Sourcing Journal)
- Oct 31 2019
Secondhand clothing apps could disrupt children’s clothing sales, thanks to Millennial parents.
Secondhand clothing apps could disrupt children’s clothing sales, thanks to Millennial parents. Companies like The RealReal have seen “substantial growth” in the kids’ clothing resale market, and startups like Kidizen are creating resale communities for eco and budget conscious young families. ThredUp reports that Gen Z and Millennials have adopted secondhand shopping “2.5 times faster than other generations,” and expect the trend will continue as they start buying clothing for their own children. (Sourcing Journal)
- Oct 24 2019
Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers.
Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers. The objective of the reportedly addictive game, B Bounce, is to get a Burberry-wearing deer to the moon. Extra speed can be gained by collecting the label’s logos and drones along the way, and prizes for playing include GIFs and Burberry coats. The company is just one of the many brands using gaming to appeal to Gen Z and Millennials, and YPulse’s research on gaming found that 38% of 13-36-year-olds play video games on a computer, and 63% play mobile games weekly. (Harper’s Baazar)
- Oct 18 2019
“Closet accounts” by teen Instagrammers could be changing the future of fashion journalism.
“Closet accounts” by teen Instagrammers could be changing the future of fashion journalism. Young beauty influencers are using their Instagram accounts as breaking news sources to show their followers new clothing they’re wearing, and where followers can buy the same items. They’re also highlighting what Gen Z celebrities are wearing, with some of the most popular “closets” accounts covering Kardashian/Jenner closets or clothing on popular teen shows. (The New York Times)
- Oct 11 2019
H&M is investing in second-hand shopping with a majority stake in Swedish resell app Sellpy.
H&M is investing in second-hand shopping with a majority stake in Swedish resell app Sellpy. Sellpy is planning a global expansion, and H&M’s continued support of the app could position them to integrate the eco-friendly shopping format into their “vision to become fully circular.” YPulse’s fashion and shopping survey found that 25% of 13-37-year-olds have bought clothing through a resale site/app like Thredup and Poshmark. (PYMNTS)
- Oct 10 2019
The North Face is appealing to the next generation of shoppers by teaming up with Supreme, and leaning into throwback looks.
The North Face is appealing to the next generation of shoppers by teaming up with Supreme, and leaning into throwback looks. While many Millennials grew up with knowledge of the brand and their fleece jackets, Gen Z is learning about them via “retro” heritage lines and collaborations with the popular streetwear brand. They’ve partnered with Supreme for multiple limited-edition collections, and new stores are dedicating space to “urban wear.” (Oh, and of course they’re partnering with YouTubers as well.) (Business Insider)