Fashion & Style
- Aug 22 2019
A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.
A tongue-in-cheek streetwear drop from McDonald’s appeals to young consumers’ love of ironic fast food fashion.They’re hyping new Spicy Chicken McNuggets with a self-aware line of apparel called “Schnuggs,” served with a side of social media self-mocking to promote it. The campaign will run across Instagram, Facebook, Twitter, and YouTube, have a designated Snapchat filter, as well as be a part of a series of GIFs and digital stickers. You can also see creative assets IRL as part of out-of-home ads. (Marketing Dive)
- Aug 21 2019
Supreme’s next streetwear drop is a 3G feature phone.
Supreme’s next streetwear drop is a 3G feature phone. The brand—which has such an avid Brandom that they once sold Gen Z hypebeasts a literal brick with a logo on it—has announced their fall/winter catalog, and it’s full of apparel, accessories, and off-kilter collectibles like a Voodoo doll and a table tennis set. The “burner phone” could appeal to young consumers seeking a digital detox, but more likely will be used as an Instagrammable prop in selfies shot on their main phone. (The Verge)
- Aug 19 2019
Logomania is back—but it’s not the ‘90s trend you might remember.
Logomania is back—but it’s not the ‘90s trend you might remember. Brands like Champion and Gucci are letting designers get creative as they reimagine logos to be a part of the art of the piece, rather than a marketing-fueled afterthought. Also, young shoppers’ minimalism coexists, rather than clashes, with today’s logos. A FIT chairperson explains, “Consumers want smaller, less obvious logos…Too large of a logo detracts from the marketing message and makes it appear that the marketer is shouting.” (Fortune)
- Aug 09 2019
Oakleys are riding the Cult of Ugly wave into teens’ closets.
Oakleys are riding the Cult of Ugly wave into teens’ closets. A brand most worn by BMX bikers and suburban dads started gracing the runway last year, collaborating with the likes of Vetements and Alexander Wang. Now, knockoffs have hit the mainstream as copycat Oakleys make their way onto trendy fashion sites like Fashion Nova. The sunglasses are following in the footsteps of other function-over-fashion trends, like Birkenstocks and fanny packs, thanks to the 70% of 13-36-year-olds that say wearing clothing that was once considered ugly is now cool. (The Outline)
- Aug 08 2019
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Jul 26 2019
Forever 21 and Macy’s both went viral for diet-shaming their customers this week, K-pop fans are calling out the VMAs for xenophobia, VSCO girls are the anti-Instagram baddies, and more recent news that brands should…
- Jul 24 2019
Luxury streetwear stores are getting creative to keep up with Gen Z’s sneaker obsession.
Luxury streetwear stores are getting creative to keep up with Gen Z’s sneaker obsession. Nike, Adidas, and Puma are all releasing sneakers more often than ever, while 19 versions of Yeezy’s were dropped this year—compared to 12 in 2018 and six in 2015. To satisfy sneakerheads’ demands, e-commerce is a must because, as one boutique owner explains, “you need people looking at you at 2 a.m., 3 a.m. or 4 a.m.—it’s not enough to be open during the day.” Some stores are also adding Shoppable vending machines and creating their own exclusive lines. (Bloomberg)
- Jul 24 2019
The past has infiltrated the present as more Millennials look to relive their childhoods and Gen Z pretends to live in bygone eras they never experienced. Fashion brands haven’t missed a beat, as they come…
- Jul 23 2019
Y2K’s campy style is fueling today’s vintage fashion.
Y2K’s campy style is fueling today’s vintage fashion. Streetwear’s luxury takeover is part of the reason that track suits, spandex tees, and even button-downs featuring fake abs have become highly coveted resale items across apps like Depop. The tech-forward way vintage looks are being sold also matches up with the pieces themselves, which sport Internet Explorer logos and other digital signifiers of the year 2000. Finally, the pieces let fashion fiends nab something truly unique, since they’re often rarer and less aesthetically pleasing than the latest ugly sneaker fad. (GQ)