Employment & Career
- Jul 23 2020
For Gen Z, classic summer jobs have become a “nostalgic relic of the past.”
For Gen Z, classic summer jobs have become a “nostalgic relic of the past.” The pandemic has been upending teens’ rites of passages, and the “traditional summer job” is the latest one to be hit. With summer in full swing, many young people have been trying to take up seasonal gigs to save up for rent and school costs, but are discovering that working at a “cute local ice shop” or as a “lifeguard at a pool,” and mirroring what teens do in TV shows and movies is becoming rare. Since the Great Recession, the number of teens working summer jobs has dropped significantly—and according to a new report from Drexel University’s Center for Labor Markets and Policy, the teen summer employment rate is expected to be at its lowest at 23% this year. (Vox)
- Jul 06 2020
Companies are pledging to be “anti-racist,” but need to take their actions further.
Companies are pledging to be “anti-racist,” but need to take their actions further. While the term has been used by activists and academics for years to “actively fight” racism, brands have recently adopted it amid the Black Lives Matter protests. According to race and workplace experts, like racial justice consulting firm Race Forward, the phrase needs to be used for more than just marketing and be accompanied by “deliberate work.” To match their words, brands could step up by building more diverse leadership teams, pay livable wages, support policies that change policing, and other actionable steps. (WSJ)
- Jul 02 2020
Millennials don’t want to return to the office just yet.
Millennials don’t want to return to the office just yet. According to LinkedIn’s Workforce Confidence Index fielded in India, Gen Z and Millennials aren’t as ready to go back into workplaces when compared to Gen X and Boomers. The report found that 29% of 18-24-year-olds and 32% of 26-40-year-olds want to continue working remotely until they feel safer in their office, while 38% of 41-to-55-year-olds and 29% of 56-to-76-year-olds would be willing to go back as soon as they’re allowed to. YPulse’s exclusive employment and career research found that 32% of U.S. Millennials working from home would like to continue to work from home even after COVID stay-at-home rules are lifted. (Livemint, Money Control)
- Jun 03 2020
The majority of teens want to be self-employed in the future.
The majority of teens want to be self-employed in the future. Working for themselves is one of Gen Z’s top dream careers, and according to Upwork, 80% of 13-18-year-olds want to be self-employed. They also found that 73% of Gen Z freelancers want to be freelancing, compared to 64% of Millennials and 66% of Boomers—indicating that the younger generation could fuel self-employment trends in the future. The worldwide freelance community is projected to grow from 150 million to over 520 million by 2025. (The Fintech Times)
- May 18 2020
Virtual life milestones could be a permanent part of the future for young generations—here’s the blueprint brands have created with the class of 2020…
- May 11 2020
What companies to Gen Z and Millennials want to work for now? We asked, and found that the younger generations is more likely to be dreaming of joining this industry…
- May 07 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- May 07 2020
COVID is reshaping the future of the workplace—which could include a different office layout and more remote work.
COVID is reshaping the future of the workplace—which could include a different office layout and more remote work. YPulse’s exclusive COVID research found that 61% of 19-37-year-olds are working remotely because of COVID, and 41% say their work performance has been negatively impacted. But there are still fears and anxieties that physically coming into the office would expose them to the virus, and remote working will undoubtedly be a bigger part of culture going forward. When and if they do return to the workspace, it could look completely different thanks to social distancing measures. (NYTimes, Forbes, National Geographic)
- May 06 2020
Millennials are struggling with working remotely.
Millennials are struggling with working remotely. According to a survey from Vitaly Group, Millennials are more likely to be new to remote work, less productive than usual, and feeling a decreased employer connectivity than usual compared to Gen X and Boomers. In the report, 71% of respondents said working from home is a new experience for them. YPulse’s COVID-19 special report on employment and career plans found that 61% of 19-37-year-olds are working from home full or part time, and 41% say their work performance has been negatively impacted by the crisis. (PRNewswire)