- Jul 31 2020
Student activists are organizing for change in their own classrooms.
Student activists are organizing for change in their own classrooms. We told you how young people are changing activism digitally, and now many are pushing for change within their schools. Youth-led campaigns like Diversify Our Narrative have been working to “introduce more diverse, anti-racist texts in America’s public school system.” Students, alumni, and teachers across the country have been petitioning for local governments and school boards to make changes to curriculum. Many of their proposals have called for reading materials with more writers of color, ethnic studies programs, and the expansion of existing history classes as well as the need to increase teacher diversity, initiatives to reduce the racial achievement gap, and more lenient disciplinary policies to address problematic behavior. (Vox)
- Jul 31 2020
Schools are deciding when to close again due to COVID as teens continue to be apprehensive about returning.
Schools are deciding when to close again due to COVID as teens continue to be apprehensive about returning. As schools finalize their reopening plans for the fall, many districts are struggling how to address when to close if staff and students fall ill with the virus, and if COVID cases are to surge again. However, according to a Junior Achievement survey, the majority of students aren’t exactly excited to return in the first place. The report found that 66% of 13-17-year-olds are concerned about attending school in-person this fall, while 71% say their parents or caregivers are concerned about them attending in-person. Twenty-six percent reported that they would prefer to have a “blended schedule” where they attend a few days a week, while 30% say they would prefer classes exclusively online. Our Gen Z’s Education Interrupted report found only 39% of middle and high schoolers said they would feel comfortable going back to school when a vaccine is available. (WSJ, PRNewswire)
- Jul 29 2020
Old Navy and PopSugar are debuting a gender inclusive tween clothing collection.
Old Navy and PopSugar are debuting a gender inclusive tween clothing collection. Despite an uncertain back to school shopping period, the clothing retailer is partnering with the lifestyle publication to launch “PSxON,” a “tween-leaning” clothing line aimed for 10-13-year-olds who want to “feel confident, channel kindness, and make a statement for whatever back-to-school looks like this year.” The limited-edition line of “inclusive styles” includes athleisure wear, denim essentials, and graphic t-shirts full of “vibrant colors” and inspirational phrases like “Make The World A Better Place.” The intent of designs is to “help them feel comfort during a year of change.” (Tubefilter)
- Jul 28 2020
Despite a “somber” back to school period, brand marketing reaching Gen Z has its “silver linings.”
Despite a “somber” back to school period, brand marketing reaching Gen Z has its “silver linings.” We told you how students and parents are feeling about back to school shopping this year and despite the uncertainty, retailers remain optimistic. But they are taking different marketing approaches, skipping “typically sunny seasonal fare” to address current issues affecting today’s teens. JanSport’s #LightenTheLoad campaign has been focusing on ways to support Gen Z’s mental health. Meanwhile, Old Navy launched a campaign starring young Black activists, while also promoting their tween-focused, gender inclusive apparel collection in collaboration with PopSugar. American Eagle also released a remotely produced campaign featuring TikTok stars, and created a new active lifestyle sub-brand through Aerie that is oriented around health, wellness, and body positivity. (Marketing Dive, Sourcing Journal, Glossy)
- Jul 23 2020
Schools are promising that remote learning will be better this fall—but it will still present challenges for many families.
Schools are promising that remote learning will be better this fall—but it will still present challenges for many families. As schools across the country start unveiling their plans for the upcoming academic year, some are giving families the choice of going fully remote or opting for a “hybrid schedule” of sending students in part-time. Districts are promising to provide better online instruction and guidance as well as more support for parents. However, much of the efficiency and success of distant learning will depend on how much parents will be able to help their kids. Single parents who don’t have remote jobs are having a harder time balancing working and helping their child, while distant learning has proven to be harder for students whose first language isn’t English and those with special needs. Our Gen Z’s Education Interrupted report found that 71% of 13-18-year-olds say remote learning has been difficult. (WSJ)
- Jul 21 2020
We asked Gen Z students and Millennial parents their current feelings about back to school shopping this year—here’s what they told us…
- Jul 15 2020
Businesses in college towns are struggling without students on campus.
Businesses in college towns are struggling without students on campus. From restaurants to retail shops, small businesses in college towns around the country have been struggling to stay afloat during COVID with students away from campuses. Many have been relying on takeout or curbside pickup, GoFundMe donations from students and alumni, and even funds from universities. While a few colleges are expected to reopen in the fall, fears linger from business owners on how to safely reopen amid the pandemic. Fears are strong among college students as well: over half tell YPulse they’re afraid to go back to school in-person. (Vox, NBC News)
- Jul 10 2020
Parents are planning to drop billions of dollars on school necessities despite uncertainty around school reopenings.
Parents are planning to drop billions of dollars on school necessities despite uncertainty around school reopenings. According to surveys from Deloitte that examined college and K-12 parents, while back-to-school shopping will likely “remain flat” this year, the pandemic will likely boost online sales—with an increase in technology products and a dip in apparel. Parents are also likely to favor retail giants and product deals, and ecommerce shopping is likely to increase over last year. Overall, the report found that parents of college students will spend around $25.4 billion this year on school supplies, while parents of K-12 students are projected to spend $28.1 billion. That said, YPulse’s report on Retail’s New Reality did find that 61% of potential back to school shoppers say they will wait until classes start to buy what they need. (Business Insider)
- Jul 01 2020
College students want to pay less tuition for virtual courses.
College students want to pay less tuition for virtual courses. YPulse’s Gen Z’s Education Interrupted report found that 77% of college students were remote learning during COVID-19, and 86% believed college tuition should be lowered if students are going to classes from home. They haven’t changed their minds. Many schools are still figuring out their reopening plan, but some have already opted to continue online learning—prompting prospective students to speak out about costs. According to College Pulse, 90% of college students think they should pay less in tuition if they’re only getting online classes, while 73% feel like remote learning is less effective than in-person education when it comes to developing specific skills. However, there’s some hope: 63% say online learning could be improved with better technology platforms. (Axios, Refinery29, Vox)