- May 08 2020
Pancake Cereal is the latest food craze on social media, Warner Bros. & e.l.f Cosmetics both dropped branded TikTok challenges that went viral, Heinz Ketchup dropped the “slowest puzzle on earth,” and Twilight fans are…
- Mar 09 2020
Gen Z and Millennials want to eat healthier and more sustainability—and they’re looking for unique food. Misfits Market is the subscription service putting all that in one box… Gen Z and Millennials are changing food…
- Apr 23 2019
What do young consumers actually want to be doing in their free time? Their favorite hobbies show their biggest passions… A lot of attention is paid to how much time young consumers are spending on…
- Feb 11 2019
Young consumers’ hunt for stress-relief is helping spur some sometimes unexpected trends—and giving brands a boost… Millennials are anxious. In fact, 70% tell YPulse they feel anxious about the future, and 52% tell us they…
- Dec 20 2018
“Anxiety baking” is trending among stressed-out Millennials.
“Anxiety baking” is trending among stressed-out Millennials. The secretary of the American Psychiatry Association explains that “Baking is mindful. Mindfulness means paying attention to yourself in the moment and not being in the past or the future, but really being there,” adding that the act of baking affects mood in the same way breathing exercises and meditation do. One baking Instagrammer adds that most young people’s jobs “traffic in ideas or theoretical things, so it’s nice to make physical things.” (The Atlantic)
- Dec 18 2018
Thanksgiving isn’t the only holiday Millennials are celebrating with friends.
Thanksgiving isn’t the only holiday Millennials are celebrating with friends. According to hotels.com, one in five 21-38-year-old U.K. adults want to spend Christmas with their friends, and three in ten of those gatherings will involve cooking a Christmas dinner. And when it comes to who they want to spend the holidays with the least, one in ten go so far as to wish that their in-laws don’t have enough space for them at their holiday gatherings. (Refinery29, Independent)
- Nov 20 2018
Millennials are trolling their parents by asking how to microwave 25-lb turkeys—and posting the text conversation chaos to social media.
Millennials are trolling their parents by asking how to microwave 25-lb turkeys—and posting the text conversation chaos to social media. The playful prank started with a meme of a turkey in a microwave that reads, “Text your mom and ask how long it takes to microwave a 25lb turkey / Post results below.” But parents can rest easy. Ypulse data found that 76% of 18-35-year-olds think they’re a good cook, and 63% will be cooking on Thanksgiving. (Mashable)
- Jun 04 2018
Speaking of brands that could use a comeback, Chipotle is stepping up their digital ordering and in-store pickup options to win back young diners.
Speaking of brands that could use a comeback, Chipotle is stepping up their digital ordering and in-store pickup options to win back young diners. Not only are they speeding up behind-the-counter cooking with tech advances to improve order accuracy and turnaround time, but several locations are testing out a simple shelf system for grab-and-go orders—which could work, considering Ypulse found that 87% of Millennials are interested in nixing checkout lines. (Co.Design)