Causes & Charity
- Apr 06 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- Mar 25 2020
YPulse’s exclusive COVID-19 research shows that Gen Z and Millennials expect brands to step up and help with the pandemic. Here are the top things they think companies should do right now…
- Mar 23 2020
Gen Z and Millennials are facing the crisis of their generations. Here are some of the ways that brands are stepping in to show their support, and make a difference during the crisis…
- Mar 05 2020
Young consumers are cause-driven and expect brands to help make the world a better place—here are the these are the issues they are most passionate about right now…
- Feb 24 2020
Gap Inc. is teaming up with ThredUp to sell used clothing.
Gap Inc. is teaming up with ThredUp to sell used clothing. Big brands are finding ways to tap into in the resale retail trend, and Gap and ThredUp’s new partnership is the biggest effort yet. Consumers will be able to turn in used clothes in exchange for store credits to any Gap, Banana Republic, Athleta, and Janie and Jack—and ThredUp “clean out” bags and labels will soon be available in select retail locations. Gap, Inc. is the largest retailer to partner with the online resale platform so far, and according to the brand, “participating in re-commerce is not only good for our planet, but good for business.” (Chain Store Age)
- Jan 03 2020
Going waste-free is a rising trend for restaurants.
Going waste-free is a rising trend for restaurants.A ReFED report found that restaurants in the U.S. generate about 11.4 million tons of food waste annually, $25.1 billion in costs, while the EPA reports that food waste and packaging account for almost 45% of the materials sent to landfills. Some apparel and personal care brands have already started going zero waste to appeal to eco-conscious young consumers. Now some restaurants, like Brooklyn’s Rhodora, want to reach that crowd while lessening their carbon footprint through compostable packaging, reusable food containers, and even recycling broken appliances. (NYTimes)
- Oct 18 2019
More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows.
More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows. Madewell has partnered with the fashion resale app for “The Madewell Archive,” with “pre-owned” jeans that are refurbished and sold in stores for a steep discount. Both brands say they’re committed to extending the life of clothes, and circular fashion, but Madewell isn’t alone in tapping the app for a collaboration. JC Penney, Reformation, and Cuyana are also working with Thredup on recycling programs and pop-ups. (Fashionista)
- Oct 16 2019
Who would Gen Z & Millennials vote for if the election was tomorrow? As the debates rage, we asked young voters all about their political engagement, and voting plans…
- Oct 08 2019
Unilever is cutting plastic use to appeal to Gen Z and Millennials.
Unilever is cutting plastic use to appeal to Gen Z and Millennials. Young consumers have been pushing brands to ditch plastic, and Unilever is the latest company to get on board with a plan for a more eco-friendly future. They’re pledging to cut the amount of plastic they use—over 700,000 tons a year—in half, by using alternative materials and more recycled plastic. The decision is a direct attempt to “stay relevant” with the next generation of shoppers, who care about sustainability and the social good efforts of the brands they buy. (BBC)