Causes & Charity
- Oct 18 2019
More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows.
More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows. Madewell has partnered with the fashion resale app for “The Madewell Archive,” with “pre-owned” jeans that are refurbished and sold in stores for a steep discount. Both brands say they’re committed to extending the life of clothes, and circular fashion, but Madewell isn’t alone in tapping the app for a collaboration. JC Penney, Reformation, and Cuyana are also working with Thredup on recycling programs and pop-ups. (Fashionista)
- Oct 16 2019
Who would Gen Z & Millennials vote for if the election was tomorrow? As the debates rage, we asked young voters all about their political engagement, and voting plans…
- Oct 08 2019
Unilever is cutting plastic use to appeal to Gen Z and Millennials.
Unilever is cutting plastic use to appeal to Gen Z and Millennials. Young consumers have been pushing brands to ditch plastic, and Unilever is the latest company to get on board with a plan for a more eco-friendly future. They’re pledging to cut the amount of plastic they use—over 700,000 tons a year—in half, by using alternative materials and more recycled plastic. The decision is a direct attempt to “stay relevant” with the next generation of shoppers, who care about sustainability and the social good efforts of the brands they buy. (BBC)
- Aug 05 2019
Hershey wants to help heal Gen Z’s loneliness epidemic.
Hershey wants to help heal Gen Z’s loneliness epidemic. The chocolate brand has teamed up with We.org and the Boys and Girls Club to encourage teens to attend their Makers of Good Teen Summit, where young activists can learn about how to be less socially isolated and how to encourage more interaction with others. The program includes some social media best practices for a generation increasingly interested in digital detoxes. (Forbes)
- Jul 18 2019
Fast-fashion giant Zara has set some ambitious sustainability goals to appeal to cause-conscious young consumers.
Fast-fashion giant Zara has set some ambitious sustainability goals to appeal to cause-conscious young consumers. The retailer announced on Instagram that they’ll be eliminating hazardous chemicals from their supply chain, stop using fibers sourced from “endangered or ancient forests” in clothing, and they’ll add donation boxes to all of their stores—by next year. They also plan to nix all single-use plastics by 2023 and answer young consumers’ call to be zero-waste by going landfill-free by 2025. (The Cut)
- Jul 12 2019
Kids want McDonald’s and Burger King to get rid of their plastic toys, the internet is demanding equal pay for female players following the Women’s World Cup, a gross internet trend is sending grocery stores…
- Jun 28 2019
Converse is upcycling jeans into sustainable sneakers.
Converse is upcycling jeans into sustainable sneakers. Through research and development, they discovered they can turn anything from a cable sweater to a post mailer into Chuck Taylors, so after launching the line of three styles of low-waste denim sneakers, they plan to experiment with more materials. This follows two other projects aimed at cause-conscious young consumers: sneakers made with recycled plastic and others with cotton scraps. (Fast Company)
- Jun 27 2019
Dating app Hinge is getting involved in politics.
Dating app Hinge is getting involved in politics. Coinciding with the Democratic presidential primary debates, Hinge posted to Instagram encouraging their users to vote, and promised to donate $1 to charity organization Rock the Vote for each like. The app ties themselves into the political process by citing their finding that over eight in ten Hinge users are interested in finding a partner who is politically active, but almost half skipped voting in a general election themselves. (Fortune)
- Jun 26 2019
Mass shootings are the biggest issue that have shaped college-age adults’ worldviews.
Mass shootings are the biggest issue that have shaped college-age adults’ worldviews. Morning Consult reports that 65% of 18-21-year-olds say their views have been affected by mass shootings, 52% have been swayed by the Black Lives matter movement, and 41% by #MeToo. Meanwhile, a generational divide becomes clear when asked about September 11th, which impacted 60% of the young demo, compared to 76% of older generations. (Fast Company)
- Jun 26 2019
Old Navy’s inclusive campaign and pop-up celebrate patriotism and Pride Month.
Old Navy’s inclusive campaign and pop-up celebrate patriotism and Pride Month. For their 25th anniversary, the retailer is launching 25 Days of Belonging and the Purple 4th. Purple blends red, white, and blue to symbolize the melting pot that is the U.S., so they’re splashing items at their new pop-up in the color, along with their social media pages and Times Square store logo. The campaign shows how cause-conscious young consumers expect a lot more from brands than products and services. (Fortune)