Causes & Charity
- Jul 24 2020
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform.
Instagram is testing a new “Personal Fundraiser” tool to bring more social good to the platform. While personal fundraisers have existed on Facebook for the last three years, the company is bringing a similar function to Instagram after raising millions of dollars for COVID and racial justice causes. To use it, Instagram users can edit their profile, click “Add Fundraiser,” and select “Raise Money.” From there, they’ll be able to choose everything from an image to a fundraiser category and can add any details about why they’re raising money for the chosen cause. As young consumers continue to change activism, our causes and charity survey found that 59% of 13-39-year-olds donated to a charitable organization in the past year. (Adweek, TechCrunch)
- Jun 18 2020
When it comes to Pride Month marketing, Gen Z and Millennials are on high alert—here are the brands doing it right…
- Jun 17 2020
To All The Boys’ Noah Centineo is launching a lifestyle brand to mobilize Gen Z philanthropy—starting with Black Lives Matter.
To All The Boys’ Noah Centineo is launching a lifestyle brand to mobilize Gen Z philanthropy—starting with Black Lives Matter. Favored Nations, co-founded by Centineo and friend Josh Heller, describes itself as a collective of young activists “who give a shit” about today’s social and environmental issues. A big part of the organization is its online apparel store, which includes hoodies and t-shirts that donate 100% of proceeds toward the charity of the shopper’s choice. During a soft launch earlier this year, their clothes sold out within three days, and they were able to raise more than $40,000. This week, they launched a Black Lives Matter influencer campaign to support the ongoing protests against police brutality. YPulse’s recent causes and charity survey found that 84% of Gen Z agree buying products from brands that have social good components makes them feel better about spending money. (Fast Company)
- Jun 09 2020
Before you post your message of support, you might want to read these six lessons from the brand response to #BlackLivesMatter so far…
- Jun 04 2020
At the end of May, we asked young people to tell us the biggest problems their generations face right now……
- Apr 06 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…