Beauty & Personal Care
- May 30 2017
What big brands can learn from one future-minded beauty company about making technology a focus… This month, we spent two days in London at the Millennial 20/20 conference, hearing from brands big and small, who all…
- May 23 2017
We went to Beautycon to see the newest products and most devoted fans in the industry, and these are the biggest trends from the go-to event for the beauty-obsessed… Beautycon, an event built for “the new generation of…
- May 22 2017
Birchbox knows how to reach their young consumer where she spends her time—on social media. At Millennial 20/20 London, they shared their expertise on social channels fueling commerce… This month, we spent two days in…
- Apr 14 2017
A new beauty trend is tearing the online beauty community apart, United’s PR disaster has turned into a supermeme and earned them a trending hashtag (for all the wrong reasons), a Spotify breakup playlist is…
- Apr 13 2017
Young consumers’ increasing interest in all things “natural” is moving beyond the expected industries, and giving these four things a major boost… Millennials’ and Gen Z’s interest in all things healthy-living is showing no sign…
- Apr 11 2017
“Selfie culture” has reportedly given the beauty business a boost.
“Selfie culture” has reportedly given the beauty business a boost. According to Euromonitor International, global spend in the beauty and personal care category is growing significantly faster than womenswear, and while U.S. department stores are closing down, Sephora and Ulta are increasing store counts. Some say the rise of the selfie has been key to the industry’s success, and visual platforms are certainly helping to spur beauty trends (like unicorn colors). Being “obsessed with social media” is a marketing strategy for Wet N’ Wild, whose VP of Marketing says: “whenever we see a trend our goal is to jump on it as soon as possible.” (Quartz)
- Mar 29 2017
Honest Company is taking their diapers to the Major Leagues.
Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek)
- Mar 06 2017
We talked to the CEO of Beautycon to find out more about a beauty brand that has successfully built a legion of young fans… When we asked 13-33-year-olds what their favorite beauty or personal care…
- Dec 30 2016
Climbing the corporate ladder is no longer the way most young professionals are viewing success.
Climbing the corporate ladder is no longer the way most young professionals are viewing success. According to the 2016 Millennial Survey by Deloitte, 16.8% of Millennials evaluate career opportunities by good work/life balance, followed by 13.4% who say opportunities to progress, and 11% who say flexibility like remote working. The data indicates that progressing in the workplace comes second for Millennials, who are instead valuing the ability to “mix-and-match their working and personal lives as they fit.” (Forbes)
- Nov 18 2016
Skincare brand Perricone MD is broadening their consumer scope to focus in on aging Millennials.
Skincare brand Perricone MD is broadening their consumer scope to focus in on aging Millennials. The brand, which has traditionally relied on an older customer, has increased their digital media spend by 65% in 2016, utilizing social platforms and influencers to get young consumers to try and commit to their products. Their recently launched “No Makeup” makeup line designed to highlight a youthful appearance is another play for younger consumers. (Digiday)