Beauty & Personal Care
- Sep 17 2019
Eos shifted advertising spend to TikTok, where their first hashtag challenge already has 1.5 billion views.
Eos shifted advertising spend to TikTok, where their first hashtag challenge already has 1.5 billion views. The lip care brand rebooted their image last year and upped their media spend to let everyone know; now, they’re the latest beauty brand to funnel some of that spend into the short-form video app. They launched a #MakeItAwesome campaign, challenging users to creatively integrate Eos into videos for a chance to win products. Influencers have joined the challenge, snow-balling engagement and views, which have skyrocketed past one billion, according to counts on TikTok as of this publishing. (Glossy)
- Sep 17 2019
Seeing their own diversity reflected back to them is a major desire of young consumers—so which brands are succeeding in their eyes? We looked to our brand tracker to find out… We call Gen Z…
- Sep 06 2019
Euphoria’s famous makeup looks are now available for virtual try-on as Instagram filters.
Euphoria’s famous makeup looks are now available for virtual try-on as Instagram filters. The HBO hit has gained a following for its progressive portrayal of teens’ lives, and the characters’ over-the-top makeup looks have become a trademark of the show. By following influencer Igor Saringer, ten new Euphoria filters will appear when users snap their next selfie, including bright green eyeshadow inspired by Kat and Jules’s creative yellow and white liner moment. (Teen Vogue)
- Sep 05 2019
American Eagle is working on a beauty line—and cannabis is a key ingredient.
American Eagle is working on a beauty line—and cannabis is a key ingredient. Self-care-obsessed young consumers are boosting the beauty sector, and American Eagle wants a piece of what the NPD Group reports to be a $18.8 billion industry. Before the holiday season, the retail brand plans to launch a beauty line, with their CEO saying that, “We have a special name for it, a special kickoff and we’re going to surprise everybody.” One thing we do know is that American Eagle is planning to ride the weed wave by bringing CBD-infused muscle balms, lotions, and more to young consumers. (CNBC)
- Sep 04 2019
Beach House Group is launching celebrity-backed labels for Gen Z.
Beach House Group is launching celebrity-backed labels for Gen Z. Millie Bobby Brown from Stranger Things recently debuted her skincare and cosmetics line under brand incubator Beach House, and the clean beauty brand is already available at Ulta, Target, and online (though it’s selling out fast). Beach House also took on personal care products with Moon oral care and tapped another influencer for a travel and luggage brand: Shay Mitchell’s Béis, which rakes in $1 million monthly on DTC site Neff. (Glossy)
- Sep 03 2019
Funko is leveraging Disney’s Next Level Fandom for a new makeup line.
Funko is leveraging Disney’s Next Level Fandom for a new makeup line. The brand known for its collectible toys that rep over 1,100 different franchises is getting into makeup with a Disney villains-themed collection, based on The Little Mermaid’s Ursula, Sleeping Beauty’s Maleficent, 101 Dalmatians’ Cruella De Vil, and Snow White’s Evil Queen. Funko makes most of its money off of Pops and other toys that are popular among Millennials, but makeup could diversify their appeal to the older generation. (CNBC)
- Aug 29 2019
A transgender model is the new face of Chanel Beauty, a groundbreaking move for the brand.
A transgender model is the new face of Chanel Beauty, a groundbreaking move for the brand. The Genreless Generation wants to see more diverse representations in advertising, and Chanel is answering their request. Teddy Quinlivan walked the Chanel runway before coming out as trans, and according to her Instagram post, she “thought [she]’d never work with the iconic house of Chanel ever again.” But the brand surprised her, catching up to indie brands like Milk Makeup, who have stayed ahead of the curve when it comes to representation. (Elle)
- Aug 20 2019
Revlon is on its last lashes—and could soon sell “all or part of its business.”
Revlon is on its last lashes—and could soon sell “all or part of its business.” The cosmetics company is losing market share to trendy upstarts, as well as bigger competitors that have done a better job keeping up with young consumers, like L’Oréal SA. Last week, the cosmetics company announced below-expected earnings, following a trend of significant quarterly losses and plummeting share value. Now, they’re looking to Goldman Sachs to come up with “strategic initiatives” to save them, one of which reportedly entails selling. (WSJ)
- Aug 06 2019
Procter & Gamble blamed an $8 billion loss on bearded Millennials.
Procter & Gamble blamed an $8 billion loss on bearded Millennials. As workplace dress and grooming codes relax, the modern man is shaving less often. Pairing that with the rise of competing razor subscription services like Unilever’s Dollar Shave Club and Harry’s helps explain the slow 4% quarterly growth of P&G’s grooming category. Gillette’s VP explained the social norms slowing razor sales: “Today, men are not judged negatively when they skip a shave—it is not considered lazy or disrespectful.” (Quartz)
- Jul 31 2019
Birkenstock is getting in on the wellness craze with cork-based skincare.
Birkenstock is getting in on the wellness craze with cork-based skincare. The brand known for its sandals is taking advantage of their resurgence in popularity in the Cult of Ugly era by going in a totally new direction. They’ve launched a line of products that include shampoo, anti-aging creams, oils, and more that boast what Birkenstock is betting will be the next big skincare ingredient: cork oak bark. Their CEO explains that premium skincare is “a category that is consistent with our consumers’ lifestyle.” (Fast Company)