The market is cluttered with boring and repetitive messages from you and your competitors, making it difficult to communicate how you're any different from the next guy. As the PR director for MeToo Industries, MaryLeigh realized that she needed to take the conversation to a new level, engaging the media, industry thought leaders and end consumers in a thoughtful conversation that would bring MeToo into focus.
MaryLeigh knew what to do. It was time to dig into the minds of consumers, developing an intelligent and insightful conversation in order to increase MeToo's relevance and get the industry talking about their brand. Focusing on how the Millennial consumer is radically transforming their industry, Ypulse enabled MeToo to be perceived as a pioneer and thought leader on the cutting edge of change rather than just another undifferentiated vendor.
MeToo issued a press release and whitepaper that rocked the industry. While the unpaid media that resulted from this game-changing conversation more than covered the cost to develop the insights, the sales growth that ensued made the ROI even more compelling, resulting in a thought leadership series that put MeToo into a class all by themselves.
The least you need to know about what's happening in the new Millennial influenced world.
It's not enough to know what. You need to know who and how much. And most of all, why.
Now, what does it all mean for your brand?