Message / Copy / Image Testing
As an engineer that graduated at the top of his class, Coby wondered how he'd ever managed to become head of marketing. While the products that his company, IntelligentMachines, produced were based on engineering science, he was a numbers guy and growing increasingly uncomfortable making decisions about whether the copy, messages and images that were going to be used in their marketing launch would resonate among the Millennial target.
Coby knew what to do. He could ask Ypulse to test all of the elements of their upcoming campaign among their intended Millennial target. Determining the success or failure of each marketing element to motivate and inspire the consumer would allow Coby to create a campaign that was firing on all cylinders.
The launch of Intelligent Machine's new product was a runaway success, driven by the fact that the tone, language and imagery used in the campaign was perfectly tuned with how Millennials saw the product and its potential. While Coby thought it ironic that an engineer was promoted to CMO, he knew that with Ypulse and their Millennial capabilities in his hip pocket, he'd have no problem continuing to drive the success of IntelligentMachines.
The least you need to know about what's happening in the new Millennial influenced world.
It's not enough to know what. You need to know who and how much. And most of all, why.
Now, what does it all mean for your brand?