Over decades of best efforts and even better deeds, DoBetter had proven that they were a non-profit that could effect positive change. Following years of success, their team and board had aged, leaving them tone deaf when it came to the next generation. They had heard repeatedly that Millennials were motivated by social causes, yet, in campaign after campaign they weren’t inspiring and engaging young people to participate. The task to turn things around fell to their latest hire Nicole, Director of Youth Programs, who was given a blank canvas to create programs to get young people involved.
Nicole knew what to do. As a Ypulse subscriber, she knew that Millennials prefer to give time, energy and money to small, local efforts that provide immediate gratification. Additionally, creating local efforts required grassroots input into what issues to address, generated quickly by the Millennial experts at Ypulse.
Tapping into the nearly 2 million Millennials that Ypulse uses to obtain feedback online, a series of qualitative sessions were developed, locally tuned to generate ideas within individual communities. Surprisingly, communities from coast to coast were having similar issues, enabling Ypulse to provide a blueprint for local engagement that could be rolled out nationally. Millennials flocked in droves to support DoBetter, energized by the immediate and obvious impact that their time, energy and money created.
The least you need to know about what's happening in the new Millennial influenced world.
It's not enough to know what. You need to know who and how much. And most of all, why.
Now, what does it all mean for your brand?