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Holiday Plans Unwrapped

How Young Consumers Will Shop and Celebrate in 2020

On the brink of a holiday unlike any before it, what are young consumers' emotions, budgets, and actual plans for shopping? We talked to Gen Z and Millennial consumers across the United States to get a complete view on just how they're adjusting their holiday shopping behaviors for a post-COVID world.

The exclusive "Holiday Plans Unwrapped" behavior report will be available to YPulse paid subscribers on October 14. However, qualified brands can read the report for FREE simply by scheduling a 45-minute introductory meeting with YPulse.

You need a new holiday marketing plan built on agile, actionable Gen Z and Millennial data and insights, such as...


of 16-44-year-olds plan to spend the same or more on holiday gifts as they did in 2019


of young consumers will pass on going to the mall on Black Friday and ONLY shop online instead


of young shoppers say that brands should treat Black Friday differently this year compared to previous years

On October 14, get the report that will give a complete view of what's ahead for brands this holiday season. Ensure that your marketing speaks directly to the needs of young consumers everywhere.

Schedule a demo below to get "Holiday Plans Unwrapped" on October 14.

Attend the "Holiday Plans Unwrapped" live webinar.

Thursday, October 14, 1 p.m. E.T.

YPulse editor-in-chief MaryLeigh Bliss will walk attendees through the "Holiday Plans Unwrapped" findings and answer any questions you may have.