Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Gender Blur Trend Report
Gender stereotypes are being broken and “masculinity” / “femininity” as they were once ...
Representation in Action Trend Report
Gen Z and Millennials are the most diverse generations in history, with half of these g...
Scouting Next Gen Sports Fans Trend Report
First things first, the majority of young people, across gender and generation, conside...
Social Media Deep Dive Trend Report
Young consumers spend an average of 4 hours a day on social media by their own estimati...
The Privacy Issue Trend Report
How do young, digital-first generations feel about their online privacy and security in...
Finding Love Post-COVID Trend Report
For the last year, Gen Z and Millennials have been navigating modern love and dating in...
Life Plans, Rewritten Trend Report
Young peoples’ lives were turned upside down due to COVID-19 with many of them missing ...
State of Mind Trend Report
As 2020 comes to an end, we checked in on the mental health of young people in the wake...
Comfort in the Kitchen Trend Report
COVID has undoubtedly altered young consumers’ relationship with food. More time spent ...
Driving Forward Trend Report
The pandemic has undoubtedly significantly impacted young consumers’ transportation beh...
Not Waiting for the World to Change Trend Report
As 2020 roars on, young people are continuing to take to the streets and to social medi...
No Place Like Home Trend Report
While Gen Z and Millennials have long had homebody tendencies, some have wondered if be...
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