Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
The In-Between Trend Report
As we enter 2022, we've been exploring Gen Z and Millennials’ mindsets and found t...
Western Europe
WE Pop Culture Redefined Trend Report
What cultural moments matter to young people today? Gen Z and Millennials have transfor...
Western Europe
WE Self-Taught Trend Report
Thanks to their early access to the internet, Gen Z and Millennials are the most connec...
North America
Pop Culture Redefined Trend Report
What cultural moments matter to young people today? Gen Z and Millennials are transform...
North America
Self-Taught Trend Report
We have long called Gen Z and Millennials “The Generations of Researchers” and with the...
Western Europe
WE What’s Next for Work Report
The pandemic has fundamentally changed young Europeans’ career plans and paths. Many ha...
North America
What’s Next For Work Trend Report
The COVID pandemic has provoked monumental change for young people and their careers. M...
Western Europe
WE Future of Experience Report
When COVID hit, live experiences were forced to pack up and hibernate a while. Events w...
North America
Future of Experience Trend Report
There is no question that COVID has reshaped live experiences for young people—but whil...
Western Europe
WE Clicking on Community Trend Report
Young people are often criticized for their disconnection from the “real world,” but th...
North America
Clicking on Community Trend Report
For Gen Z and Millennials, finding community isn’t limited to the connections they can ...
North America
Gender Blur Trend Report
Gender stereotypes are being broken and “masculinity” / “femininity” as they were once ...