Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

News Consumption and Trust Report
Most young people are keeping up with the news passively, by consuming it where they ha...
4th of July and America Views Report
With many summer pastimes cancelled last year, young consumers are ready to get back to...
Summer Plans Report
Last year, YPulse’s summer report was all about the ways young people were coping with ...
Social Media Monitor Report
YPulse has explored all of the ways that the world is becoming one big showroom for you...
Employment and Career Goals Report
The 2020 pandemic not only created job loss and financial instability for Millennials b...
Travel and Outdoors Report
Young consumers are a wanderlust generation, but the COVID-19 crisis made them think tw...
Hobbies and Passions Report
In the last year, young consumers’ hobbies and passions became more than pastimes—they ...
Sports and Athletics Report
Last year, YPulse’s special report on how sports fans were coping during COVID-19 found...
Media Consumption Report
2020 was the year that everyone stayed home and streamed more—so what does that mean in...
Food Shopping and Trends Report
Food shopping suddenly became a major focus for young consumers at the height of the pa...
Cooking and Diets Report
As YPulse’s 2020 Comfort in the Kitchen trend report revealed, COVID has significantly ...
Ad/Marketing Effectiveness Report
Young consumers are known as the ad-skipping generations, having more control than past...
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