Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Social Media Monitor Report
A closer look at young consumers’ most used social networks today reveals that not ever...
Fashion Preferences and Style Report
The quarantine-driven shift towards at-home wear made significant impacts on young cons...
Shopping and Retail Report
With many physical stores closed down for a significant portion of last year, young con...
Celebrities and Influencers Report
Last year, pandemic-related influencer and celebrity scandals were numerous, and as bra...
Media Consumption Report
Gen Z and Millennials have more media content available to them than any generations be...
Health, Drugs, and Risky Behavior Report
2020 brought a pandemic, lockdowns, and other challenges that young people have never f...
Fitness Report
The fitness industry was heavily impacted by the pandemic in 2020. The once Wellness In...
Fintech Report
For some time, the emergence of technology in the financial space was a competitive edg...
News Consumption and Trust Report
Most young people are keeping up with the news passively, by consuming it where they ha...
4th of July and America Views Report
With many summer pastimes cancelled last year, young consumers are ready to get back to...
Summer Plans Report
Last year, YPulse’s summer report was all about the ways young people were coping with ...
Social Media Monitor Report
YPulse has explored all of the ways that the world is becoming one big showroom for you...
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