Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
Life Milestones and Future Plans Report
Gen Z and Millennials’ lives were turned upside down by the pandemic, causing many to m...
Western Europe
WE Mental Health Report
Mental health has long been a priority for Gen Z and Millennials, but the past two year...
North America
Mental Health Report
For Gen Z and Millennials, mental health has always been a priority, but the continuing...
Western Europe
WE Insurance Report
The majority of young Europeans believe that everyone should have some kind of insuranc...
North America
Insurance Report
The pandemic significantly impacted young consumers’ personal finances, leading many to...
Western Europe
WE Auto Report
Young Europeans are largely a generation of car owners, and the pandemic only increased...
North America
Auto Report
Last year, YPulse looked into the impacts of COVID on a variety of young consumers'...
Western Europe
WE Luxury Report
As young Europeans’ finances recover from the pandemic, so is their interest in high-en...
North America
Luxury Report
After financial setbacks brought on by the pandemic, young consumers’ interest in luxur...
Western Europe
WE Gaming Report
Gaming boomed during the pandemic in Western Europe, and the majority of Gen Z and Mill...
North America
Gaming Report
Gaming boomed during quarantines, and our research shows that it hasn’t slowed since. N...
Western Europe
WE Nightlife & Drinking Report
After nearly two years of being forced to stay inside, many young Europeans still prefe...