Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
Winter Holiday Plans Report
After the pandemic altered many holiday traditions last year, young people’s winter hol...
Western Europe
WE Holiday Shopping Plans Report
After a holiday season like no other in 2020 (and another rough year in 2021) young Eur...
North America
Holiday Shopping Plans Report
After a very unprecedented 2020 holiday season filled with financial repercussions, lac...
Western Europe
WE Shopping for the Home Report
Though Gen Z and Millennials in Western Europe say they’re ready for COVID to end so th...
North America
Shopping for the Home Report
Young people spent the last year focused on making their spaces as comfortable and comf...
Western Europe
WE COVID Impact Update Report
It's been more than a year and a half since COVID shutdowns began in Western Europ...
North America
Thanksgiving Plans Report
While young consumers are feeling more comfortable going back to the holiday traditions...
Western Europe
WE Millennial Parenting Report
Nearly half of Millennials in Western Europe are parents, and that number promises to k...
North America
Millennial Parenting Report
The number of Millennial parents has been growing, and many want to join them on their ...
Western Europe
WE Halloween Report
The vast majority of young consumers in Western Europe say they celebrate Halloween, hi...
North America
Halloween Report
Although the 2020 Halloween season was not cancelled, it did look different during the ...
Western Europe
WE Personal Care and Beauty Shopping Report
Though beauty brands took a hit early in the pandemic, keeping up their personal appear...
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