Reports

Life Plans, Rewritten Trend Report
Young peoples’ lives were turned upside down due to COVID-19 with many of them missing ...
State of Mind Trend Report
As 2020 comes to an end, we checked in on the mental health of young people in the wake...
Comfort in the Kitchen Trend Report
COVID has undoubtedly altered young consumers’ relationship with food. More time spent ...
Driving Forward Trend Report
The pandemic has undoubtedly significantly impacted young consumers’ transportation beh...
Not Waiting for the World to Change Trend Report
As 2020 roars on, young people are continuing to take to the streets and to social medi...
No Place Like Home Trend Report
While Gen Z and Millennials have long had homebody tendencies, some have wondered if be...
Retail’s New Reality Trend Report
The desire for shopping is strong, and retail is perhaps more emotionally charged than ...
After Corona Trend Report
Over half of 13-39-year-olds tell YPulse that there are changes they've made because of...
Playtime Trend Report
Millennials have grown up, but they're bringing playtime with them. While the toy indus...
Future Tech Forecast Trend Report
Tech companies are pushing the boundaries of what’s possible, introducing new technolog...
The Generational Blame Game Trend Report
Generational strife is reaching a fever pitch, with every generation blaming the other ...
Trend Report: Growing Up YouTube
Gen Z’s lifelong exposure to YouTube has changed their media preferences and behaviors,...
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