Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Tech / Device Use & Ownership Report
We know that the pandemic has changed the way young consumers shop for many products—bu...
Wedding Report
2020 was not a great year for the wedding industry. Weddings took a big hit at the star...
Social Media Behavior Report
Quarantined young consumers are using social media more than ever, and their pandemic-r...
Social Media Monitor Report
There have been significant shifts in young consumers’ social media consumption from ea...
Post-Holiday Shopping Review Report
The 2020 holiday season was unlike any that came before it.  In October, YPulse’s Holid...
Valentine’s Day Report
Valentine’s Day is still on. Despite an ongoing pandemic, 58% of young consumers plan t...
Media Consumption Report
At-home entertainment became essential and even more of a priority for young people goi...
Causes/Charity & Activism Report
In 2020, young people were activated more than ever, taking to the streets and social m...
Luxury Report
Young consumers have had some of the biggest financial setbacks of the pandemic, leadin...
Insurance Report
COVID-19 has significantly impacted young consumers’ personal finances, with their fina...
Education Report
Early in the pandemic, remote learning became a challenging reality for many students, ...
Social Media Monitor Report
Social media usage soared at the start of the pandemic as quarantined young consumers d...
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