Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Western Europe
WE Self-Taught Trend Report
Thanks to their early access to the internet, Gen Z and Millennials are the most connec...
Western Europe
WE Social Media Monitor
Social media usage soared in Western Europe in 2020 as young consumers sought entertain...
Western Europe
WE TV and Entertainment Report
The TV and entertainment industries took center stage the past two years as young peopl...
Western Europe
WE Music Report
Young Europeans’ media consumption habits have changed significantly since the start of...
Western Europe
WE Media Consumption Report
Gen Z and Millennials are increasingly tuning into video content, a trend that exploded...
Western Europe
WE What’s Next for Work Report
The pandemic has fundamentally changed young Europeans’ career plans and paths. Many ha...
Western Europe
WE Winter Holiday Plans Report
The pandemic altered many holiday traditions across Western Europe last year, and this ...
Western Europe
WE Holiday Shopping Plans Report
After a holiday season like no other in 2020 (and another rough year in 2021) young Eur...
Western Europe
WE Shopping for the Home Report
Though Gen Z and Millennials in Western Europe say they’re ready for COVID to end so th...
Western Europe
WE COVID Impact Update Report
It's been more than a year and a half since COVID shutdowns began in Western Europ...
Western Europe
WE Future of Experience Report
When COVID hit, live experiences were forced to pack up and hibernate a while. Events w...
Western Europe
WE Millennial Parenting Report
Nearly half of Millennials in Western Europe are parents, and that number promises to k...