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Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Western Europe
WE Fitness Report
Earlier this year, young Europeans told YPulse that they were committed to improving th...
North America
Fitness Report
At the beginning of 2022, Gen Z and Millennials told YPulse that they were committed to...
Western Europe
WE Fintech Report
Gen Z and Millennials expect tech to be integrated with every aspect of their lives—and...
North America
Fintech Report
Gen Z and Millennials expect tech to be cutting edge in every aspect of their lives—inc...
Western Europe
WE News Consumption and Trust Report
Young Europeans are following the news to stay informed about the issues and causes the...
North America
News Consumption And Trust
Gen Z and Millennials are generations of activists, and they’re following the news to s...
Western Europe
WE Local / Global Citizenship Report
In 2018, YPulse explored young Americans’ growing interest in global trends and media i...
North America
Local / Global Citizenship Report
In 2018, YPulse explored young consumers’ growing interest in global trends and media i...
Western Europe
WE Social Media Monitor Report
Every six months YPulse thoroughly measures Gen Z and Millennials’ activity on social m...
North America
Social Media Monitor Report
Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity o...
Western Europe
WE Summer Plans Report
As fewer young Europeans stay quarantined and they aim to make this year one of optimis...
North America
Summer Plans Report
Young peoples' optimism heading into 2022 has paid off and now, they're headi...