- Apr 30 2020
COVID-19 Special Report: Surviving COVID & What Comes Next
Our surveys of 13-39-year-olds in the U.S. show that their worlds have been quickly and drastically altered, and they are still attempting to adjust to the new normal—with some struggles. Understanding that the crisis will…
- Apr 28 2020
COVID-19 Special Report: How COVID-19 Has Changed Social Media Use
With the majority of young consumers in quarantine, staying connected and entertained has quickly shifted from leisure to an essential. And social platforms are getting more of their attention, with Gen Z and Millennials spending…
- Apr 23 2020
COVID-19 Special Report: How Sports Fans Are Coping
What are young sports fans watching with games on pause – and what do they want to watch? What competitive content trends are being fueled by quarantine, and which have staying power? This report explores…
- Apr 21 2020
COVID-19 Special Report: Hobbies & Pastimes in Quarantine
When we explored what young consumers are doing to survive quarantine we found that escaping boredom would be a priority for them during this time. Now, we’ve taken a closer look at the pastimes and…
- Apr 16 2020
COVID-19 Special Report: Grocery Shopping
Gen Z and Millennials have not been immune to the grocery frenzy that has taken over during the Coronavirus crisis. Groceries have suddenly become a major focus for young consumers, and while they have long…
- Apr 14 2020
COVID-19 Special Report: Facing COVID Fears and Finances
We’ve been tracking young consumers’ COVID-related fears, and how these feelings could impact their futures. The majority tell us that the world will never be the same after Coronavirus, which also indicates that these young…
- Apr 09 2020
COVID-19 Special Report: Entertainment in Quarantine
With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential. They’re spending more time on the streaming and online platforms that provide distractions and connections, and looking for brands to…
- Apr 07 2020
COVID-19 Special Report: Marketing During COVID-19
One of the biggest issues that brands seem to be facing during the COVID-19 pandemic is how to appropriately message and market during an incredibly difficult and sensitive time. Some are trying to wait out…
- Apr 02 2020
COVID-19 Special Report: How Millennials and Gen Z Are Surviving Quarantine
YPulse’s exclusive COVID-19 research shows that 96% of young consumers are now being impacted by the pandemic. To help brands understand how they can best reach and help Gen Z and Millennials during this time,…
- Mar 31 2020
COVID-19 Special Report: Millennial & Gen Z Spending Shifts
YPulse’s exclusive COVID-19 research shows that 93% of young consumers are being impacted by the pandemic. To help brands understand how they can best reach and help Gen Z and Millennials during this time, we’re…