Media Consumption Report
Gen Z and Millennials have developed vastly different behaviors when it comes to media consumption. Young consumers want entertaining content and social media is a driving force for Gen Z. COVID increased young consumers’ media consumption on social media, especially TikTok. But while we enter a phase with less isolation and COVID concerns, social media continues to be a place for 13-to-39-year-olds to consume media, and TikTok is now competition for some of the biggest brands in entertainment.
The 2022 Media Consumption report will discuss the clear differences between Gen Z and Millennials’ entertainment habits, where young consumers are really watching video content, and how Millennial parents are allowing Gen Alpha to navigate video content consumption.
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- The top platforms young consumers are using to consume media
- How Gen Z and Millennials differ when it comes to the video content they watch
- What device young consumers are most likely to watch video content on
Additional survey content for Pro users: What platform young consumers consider diverse and inclusive, what platforms Millennial parents are allowing their kids to use, and the type of content Gen Z and Millennials are enjoying.