NEW GEN Z 101: Unlock & Outlast Microtrends

WE Shopping and Retail Report

Aug 01 2022

In-person shopping was fundamentally altered by the influence of COVID, and last year’s Shopping and Retail report revealed that young Europeans now prefer shopping online over in-store. But now, young consumers are ready to return to in-person experiences, making the high street look more appealing. So is online shopping still their preferred way to shop? Or is IRL now the best place to grab a haul? And how are brands keeping up with the battle of online vs in-store shopping in the ever-changing market of retail?

From the role that shopping plays in young Europeans’ lives to their shopping preferences, YPulse’s Shopping and Retail report tells brands what they need to know about young Europeans’ shopping habits now

Download the full report for insights on:

  • Whether it’s online or IRL getting young Europeans shopping, and what Gen Z and Millennials want from brands
  • The interest in loyalty reward schemes for Millennials as the cost-of-living crisis looms
  • How social media is getting LGBTQ+ consumers purchasing, and what they want from their feed

Report length: 13 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users: Young consumers’ store preferences, their view on QR scanning and shopping experience their most interested in. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.



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