NEW GEN Z 101: Unlock & Outlast Microtrends

WE Celebrities and Influencers Report

Jul 25 2022

Gen Z and Millennials ushered in the age of the influencer—and these figures have only gotten more prominent. Online celebs continue to be the public figures young consumers trust most, and they’re undeniably influencing their behaviors and habits. But how do they currently stack up against “traditional” celebs, and how is influencer fame continuing to evolve?

YPulse’s Celebrities and Influencers report looks into Europeans’ viewpoints on online influencers, what they’re after from their feed-favorites and  how they want brands to engage. From the rising importance of nano-influencers to whether TikTokers should be staring in Netflix movies, our survey answers the biggest questions around brands and celebrities you have right now.

Download the full report for insights on:

  • Gen Z and Millennial perspective of online influencers compared to other public figures, and what they want from them
  • Why nano-influencers hold just as much sway over young Europeans
  • The involvement of brands within the dominating world of online influencers

Report length: 13 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users: young people and cancel culture, the role of online celebs with a traditional setting and whether they’d like to be a celebrity themselves. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.