Jul 18 2022
While the pandemic put IRL events on hold, it also expanded the capabilities of virtual events beyond what anyone could’ve expected, as YPulse explored in our Future of Experience trend report. A year later, we’re revisiting this topic to gauge young Europeans’ thoughts on in-person and virtual experiences as they venture back to the experiences they’ve been missing.
YPulse’s Experience report digs into how in-person and virtual events will impact young Europeans, their expectations moving forward, and how brands can participate in and create experiences that resonate with these gens.
Download the full report for insights on:
Report length: 13 pages
Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.
Additional survey content for Pro users: the role of social media within events / experiences, their views on COVID protocols and additional statements on young consumers experience expectations.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.