NEW GEN Z 101: Unlock & Outlast Microtrends

WE Experiences Report

Jul 18 2022

While the pandemic put IRL events on hold, it also expanded the capabilities of virtual events beyond what anyone could’ve expected, as YPulse explored in our Future of Experience trend report. A year later, we’re revisiting this topic to gauge young Europeans’ thoughts on in-person and virtual experiences as they venture back to the experiences they’ve been missing.

YPulse’s Experience report digs into how in-person and virtual events will impact young Europeans, their expectations moving forward, and how brands can participate in and create experiences that resonate with these gens.

Download the full report for insights on:

  • What events have captured the interest of young Europeans
  • How brands can get involved with the demand for virtual experiences
  • How young consumers are using social media to pick their next must-attend event

Report length: 13 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users: the role of social media within events / experiences, their views on COVID protocols and additional statements on young consumers experience expectations.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.




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