NEW GEN Z 101: Unlock & Outlast Microtrends

WE Health, Drugs and Risky Behavior Report

Jul 11 2022

Young Europeans are focused on their health, whether that’s eating healthy, taking care of their mental well-being, or seeking new, health-focused products. But that doesn’t mean all of their habits are healthy—or that the negative impacts of the pandemic aren’t still lingering. So how are they dealing with habits and risky behaviors they picked up to cope with the long months of lockdown? And how can brands support them?

YPulse’s Health, Drugs & Risky Behaviors digs into young Europeans’ aspirations for healthy eating habits, how their mental health is holding up now, and their relationship to drugs and other risky behaviors.

Download the full report for insights on:

  • How young Europeans are tackling their bad habits
  • Whether they’re experimenting with alcohol or recreational drug-use
  • To see if infused products have gained popularity within Western Europe

Report length: 13 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users: Health trends they’re participating in and important to them, their interest in mircodosing and additional statements on recreational drug use.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.



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