NEW GEN Z 101: Unlock & Outlast Microtrends

WE Fitness Report

Jul 05 2022

Earlier this year, young Europeans told YPulse that they were committed to improving their mental and physical health—and they’ve kept their word. Six months on, being healthy is still a top goal for the majority of young Europeans. But how has the pandemic changed their health habits? And how do they prefer to work out now?

YPulse’s Fitness Report digs into how important fitness is to Gen Z and Millennials, what they are doing to work out, and how brands can get involved.

Download the full report for insights on:

  • Whether the pandemic has changed how young Europeans see fitness
  • Why young people are working out and the various benefits it has for them
  • Who they’re turning to for health advice

Report length: 13 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users: Specific work outs Gen Z and Millennials are doing, fitness classes they are participating in, and how cool they think working out is. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.


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