Jun 30 2022
It might be assumed that big box shopping behaviors just wouldn’t be impacting young consumers in Western Europe, where Walmart and Target don’t have a hold on shoppers the way they do in North America. But while it might look slightly different in this region, the reality is that mass merch shopping is a huge part of their retail behaviors, and the fact that Amazon and retailers like Primark have been providing affordable and accessible everything to these gens for their entire lives has unquestionably altered their view of shopping, brands, and splurging.
YPulse’s WE Mass Merch Mentality report uncovers how growing up with mass march has reshaped young people’s shopping preferences, how these preferences are changing the rules of retail, and how they view brands
Download the full report for insights on:
Report length: 43 page
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded April 2022
Additional survey content for Pro users: How Gen Z and Millennials describe the type of clothes they buy, their store preferences and attitudes toward shopping at small businesses, statements around how fashion when they were growing up, and how many are actively following trends.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent