NEW GEN Z 101: Unlock & Outlast Microtrends

WE Fintech Report

Jun 27 2022

Gen Z and Millennials expect tech to be integrated with every aspect of their lives—and that includes their finances. As Gen Z enters adulthood and starts to manage their own money, their phones are central to their financial management. Meanwhile, social media has stepped up as a source of financial advice. But, they’re looking for new ways to built wealth too, bringing digital currencies into the mainstream. But have the recent downturns in the crypto and NFT markets dowsed their digital investment dreams?

YPulse’s Fintech report looks into all things digital and financial, from where Gen Z and Millennials financial knowledge is coming from to how they’re currently feeling about digital investing, crypto payments, and more.

Download the full report for insights on:

  • How technology is changing the way young Europeans are banking, especially amongst Gen Z
  • To see if the recent downfall of cryptocurrency has dampened their interest in digital investments
  • How brands involve themselves in the world of digital investment while grabbing the attention of eager young investors

Report length: 12 pages

Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in June 2022.

Additional survey content for Pro users:specific peer-to-peer apps young people are using, additional statements on what they think of digital investments and what they’d like to see from financial companies. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.



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