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WE Social Media Monitor Report

Jun 06 2022

Every six months YPulse thoroughly measures Gen Z and Millennials’ activity on social media platforms within Western Europe to provide the most up-to-date analysis on the platforms they’re spending the most time on. This includes the platforms they are using, posting on, and addicted to, along with their feelings and perspectives on various social media platforms. Our social media monitor surveys track what platforms are gaining and losing young Europeans  and any new rising stars in the space.

Download the full report for insights on:

  • TikTok’s rise in popularity over time and why the platform is so popular among Gen Z and Millennials
  • Top social media platforms young people are using, the generational gap that occurring  and why
  • How young people feel while scrolling and why brands need to know

Report length: 11 page

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in May 2022.

Additional survey content for Pro users: How many young people are using, posting on, and addicted to various social media platforms.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.


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