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WE Summer Plans Report

May 31 2022

As fewer young Europeans stay quarantined and they aim to make this year one of optimism, they’re hoping this summer will be one to remember. Now, Gen Z and Millennials are planning to enjoy the simple activities that summer gives them, including picnics, pools, and patio-hangouts with their loved ones. But this year, many are also excited to fill their calendar with events and travel as they finally make up for lost time.

YPulse Summer Plans report looks into how young people are approaching the season in regard to COVID, which activities they are looking forward to most, and how brands can help them make the most of this summer.

Download the full report for insights on: 

  • Will the pandemic affect their summer of 2022
  • What Gen Z and Millennials are planning to get up to this summer
  • How brands can plan ahead to help young people during their summer

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in May 2022.

Additional survey content for Pro users: Which jobs young people are doing this summer, whether prom is on the agenda this year and how much they’re planning to spend on prom and what these gens got up to on their half-term.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.

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