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WE Travel Report

May 16 2022

As young Europeans get used to their new normal and the travel industry recovers, Gen Z and Millennials are getting ready to enjoy the holiday life again. But how much are these gens planning to travel this year, and how much has the pandemic shifted their view of exploring the world altogether?

YPulse’s WE Travel report looks into the effects of COVID on the traveling habits of young Europeans, the impact of social media on their trip planning, and how brands can connect with young consumers as they get their passports ready.

Download the full report for insights on: 

  • The impact of the pandemic on the travelling habits of Gen Z and Millennials
  • How social media has created wanderlust amongst Gen Z
  • How brands can connect with young consumers as they begin to explore

Report length: 14 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in April 2022.

Additional survey content for Pro users: where young consumers want to travel, why they have taken a trip within the past year and how much they’re spending on their trips.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.

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