WE Hobbies and Passions Report

After years of screen-centric entertainment, young Europeans are still spending more of their free time consuming media. But as life returns to normal, they’re seeing friends and staying connected on- and off-line, too.

YPulse’s Hobbies and Passions report dives into what young Europeans are doing with their free time, the hobbies they have and what benefits they provide, and how brands can appeal to young consumers through these passions.

Download the full report for insights on: 

• What young Europeans are doing in their free time and with who
• How Gen Z and Millennials’ hobbies are more than pastimes and the benefits they provide
• How brands can connect to young consumers through their leisure time

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in March & April 2022.

Additional survey content for Pro users: How often Gen Z and Millennials are doing offline hobbies, what they are doing virtually to hang out with friends, and how much money they are spending on their hobbies.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.