WE Sports and Athletics

As the sports industry recovers from the pandemic, young Europeans are eager to get back into the stadiums of their much-loved teams. But with the rise of sports on streaming services and social media, they’re also finding new ways to access the thrill of a competition—which create new opportunities for brands to reach them.

YPulse’s WE Sports and Athletics report explores young Europeans’ relationship with sports, how the pandemic has affected the way they consume sports content, and how brands are keeping up.

Download the full report for insights on: 

• What young Europeans think of sports and how they keep up with their favourite sport / league
• The rise of esports, they’re participation and how brands are already getting involved
• How social media is getting LGBTQ+ consumers involved in the sports fandom

Report length: 14 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in March & April 2022.

Additional survey content for Pro users:the sports young consumers are taking part in, their favorite athletes, and their participation in gambling in the sporting world. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.