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WE Buying Into Crypto and NFTs Trend Report

Apr 29 2022

The value and future of NFTs and crypto seem to be debated daily. But one fairly consistent narrative is that Gen Z and Millennials are wild about investing in it. Are these generations really diving headfirst into digital investing?

YPulse’s WE Buying Into Crypto & NFTs trend research digs in to find out, from how many young Europeans have actually purchased a digital asset, to their motivations for alt-investing, to what they think about the future of the space, and—of course—if brands should be involved.

Download the full report for insights on:

  • Why Gen Z and Millennials are so attracted to digital investments, and how they’re getting involved
  • Why young investors are buying into crypto and how brands are getting involved
  • WT* is an NFT, why young people want them, and NFT projects that are mooning
  • What digital investors want to see from brands in both the crypto and NFT space, and how brands are already doing it right (and wrong)

Report length: 63  pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded February 2022

Additional survey content for Pro users: How many Gen Z and Millennials have purchased digital land and their thoughts about the asset, what would influence young people to buy an NFT from a brand, and how many have additional streams of income and what they do for money. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent

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