WE Buying Into Crypto and NFTs Trend Report

The value and future of NFTs and crypto seem to be debated daily. But one fairly consistent narrative is that Gen Z and Millennials are wild about investing in it. Are these generations really diving headfirst into digital investing?

YPulse’s WE Buying Into Crypto & NFTs trend research digs in to find out, from how many young Europeans have actually purchased a digital asset, to their motivations for alt-investing, to what they think about the future of the space, and—of course—if brands should be involved.

Download the full report for insights on:

• Why Gen Z and Millennials are so attracted to digital investments, and how they’re getting involved
• Why young investors are buying into crypto and how brands are getting involved
• WT* is an NFT, why young people want them, and NFT projects that are mooning
• What digital investors want to see from brands in both the crypto and NFT space, and how brands are already doing it right (and wrong)

Report length: 63  pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded February 2022

Additional survey content for Pro users: How many Gen Z and Millennials have purchased digital land and their thoughts about the asset, what would influence young people to buy an NFT from a brand, and how many have additional streams of income and what they do for money. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent