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WE Media Consumption Report

Apr 18 2022

Video content became even more central to young Europeans’ lives during the pandemic, when screens became their top form of entertainment. Now, as the world returns to normal, will their video consumption go back to pre-pandemic levels, too? Ypulse’s WE Media Consumption reports digs into how much video content young consumers are watching, the entertainment stealing their attention, and where brands should reach them now.

Download the full report for insights on: 

  • If young Europeans are spending more time consuming video content
  • How gaming continues to be a popular entertainment choice
  • Whether LGBTQ+ consumers are turning to away from streaming platforms and towards social media

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February & March 2022

Additional survey content for Pro users:most popular genre for young Europeans, how much young consumers are paying on their subscriptions currently and whether young consumers are interested in diversity and inclusivity within their media sources and content. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent


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