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WE Food Shopping and Trends

Apr 11 2022

Young Europeans’ grocery shopping habits were altered by the pandemic as online shopping and bulk buying became the norm. But as young consumers return to pre-COVID lives, will these pandemic-era trends remain? YPulse’s WE Food Shopping & Trends report digs into how young Europeans are doing their grocery shopping, the social media influences on their behavior, and what brands can do to grab their attention.

Download the full report for insights on: 

  • How Gen Z is taking more responsibility within the household
  • How the pandemic has changed the way Western Europe shops
  • Which country is using TikTok for food inspiration

Report length: 12 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in February & March 2022

Additional survey content for Pro users: most popular food chains for young consumers, which aisle Western Europe consumers are purchasing from and how young consumers are organising their grocery shopping. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parents.


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